Club DJ’s are part magician, part travel agent. It’s their job to create an atmosphere, to keep the night and the mood flowing, to take the audience on a journey from one hour to the next. And it must be done seamlessly, for if the audience can tell when one track ends and other begins, the DJ isn’t doing his job properly.
– As written for Clinton Sparks (Purchase Clinton’s new single, “Favorite DJ” HERE)
Mass Appeal Entertainment’s
Intern of the Week:
Jon Dym
Jon comes to Mass Appeal via JWU where he is studying for his Masters in Sports, Entertainment, and Event Management. His major is focused on the entertainment and sports industries and from this he has learned a lot with regards to putting on shows/events, setting up meetings, knowledge of restaurants, etc. He came here knowing that he wanted to be involved with the Music industry and from the experience gained in Artist promotion, he now knows he wants to focus on management. We wish Jon the best in his future endeavors, as he ventures back to New York to join the working world!
Hillary Gove: “We Are the World” – Untouchable?
If you happened to watch the opening ceremony of the Winter Olympics then you most likely caught the premiere of the remake of “We Are the World”. While some think that re-recording the 25 year old hit was the right idea with the right outcome, many think that it should have been left alone – or as Jay-Z put it, the original is simply “untouchable.”
I will admit that when I saw the video for the first time I thought the song had been completely butchered and absolutely agreed that the original should not have been touched. If you have ever listened to or have seen the original “We Are the Word”, what you hear and see are music legends and icons throughout the 7 minute video. So to say I was slightly disappointed and confused to see none other than Justin Bieber opening such an important song would be an understatement. I continued to watch uncomfortably as Miley Cyrus belted out a solo within seconds of a clear shot of Gladys Knight only singing in the chorus. The whole concept just seemed wrong.
However, after replaying the video a few times and really taking into account why it was re-recorded, I realized that the choice of participants was brilliant – they captured all ends of the spectrum, from newcomer Justin Bieber, to hip-hop sensations Lil’ Wayne and Snoop, to music legend Tony Bennett. We’re in a new generation of music and in order to appeal to all ages and a variety of genres, new approaches were necessary to ensure this project would be as successful as the original – hopefully raising a significant amount of money for Haiti. This was by far the best way to approach the challenge of even slightly measuring up to the success of the original version.
I definitely agree that there are some songs that have had an incredible impact, not only in the industry but also in society, and should not be touched, as nothing will ever compare to the original. Artistically and musically, WATW is certainly one of these songs, but for the purpose behind re-recording this song, I believe this was in fact the best outcome.
Zenova King: What’s Next?
This spring I’m interning with Mass Appeal Entertainment for a second time and I love it. I’m also interning for Hot 97 Boston, doing my best to learn as much as possible. With three months left before graduation I’m torn with mixed emotions. Excited and nervous about what my future has in store for me. Will I move back to the Bronx? Reside in Boston or take the leap to Los Angeles. Questions I haven’t answered but thought long about. I’ve learned to cope with the notion that all my plans might not follow through but I will do my best to make sure I make things happen for myself.
May 9th, 2010- graduation date
This is the first single off Memphis Bleek’s forthcoming album “The Process”! We hope you like the track! It has an awesome new school/old school feel… Enjoy!! Leave comments and share if you like it!
Mass Appeal Entertainment’s
Intern of the Week:
Austin Bryant
Austin Bryant has become more than just a new media marketing intern here at MAE. His duties beyond brainstorming and finding the best bargains on download cards now also include Director of Mass Appeal TV. He really knows how to bring out the best of people and has been known to be somewhat of a heartbreaker! He’s a good listener, he puts his best foot forward, and we have been blessed with his presence! Please become a fan of Austin’s Band ‘Beneath The Sheets’ on Facebook and purchase their new album “Go Easy… It’s My First” On iTunes
!
Mass Appeal Entertainment’s
Intern of the Week:
Carrie Klestinec
Carrie Klestinec took the traditional yet unexpected route to Mass Appeal Entertainment by sending her resume, cover letter, and branded material via snail mail. Her creative approach, willingness and ability to go above and beyond, along with her attention to detail make her an amazing addition to the team. Carrie brings her NY accent but her warm and open spirit to work every day and we couldn’t be happier to have her! She is not only a contributing member of the team, but a diehard Bleek Fan as well, and for this we love her!
Mass Appeal Entertainment’s
Intern of the Week:
Libbi Lingley
Libbi Lingley is perhaps the most dedicated of all MAE interns. She loves us so much that she actually came back for round 2! Taking on great design management responsibilities, Libbi has really grown while interning at Mass Appeal Entertainment. She has been able to create actual album artwork for 2 international releases, various solicitation sheets which the retailers receive when they are considering putting our albums in their stores and she has created various in-house documents designed to outline the Graphic Design needs of Mass Appeal Entertainment and to log which of these needs have been met vs. what future projects require completion. Libbi offers great turnaround time and excellent customer service and I sincerely hope that she gets a paid position doing what she loves because she will excel wherever she goes!
Mass Appeal Entertainment’s
Intern of the Week:
Natasha Arguete
Natasha Arguete is a worldly young woman currently attending Berklee College of Music. She speaks 5 languages and her voice travels quite far, as Natasha is Turkish but grew up in Mexico City. She is a little crazier than “normal” people and will either have the entire office laughing or she is laughing enough for the entire office. Generally speaking, her enthusiasm is unparalleled and she is so positive about life, that she was a gift herself for Halloween this year! You must beware of the sneaky side to Natasha who likes to take candid photos of the other team members and post them on Facebook!
It’s Mixtape Monday with Bleek!!
Click the link below to check out this week’s mixtape
“IMI The Mixtape Vol. 1” Hosted by DJ Don!!
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Hip Hop Blogs Starpulse Stereogum That Grape Juice
Massive Appeal:BTS at Mass Appeal Entertainment 