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Industry Question

With no limit for innovation, will technology replace DJs?

Club DJ’s are part magician, part travel agent. It’s their job to create an atmosphere, to keep the night and the mood flowing, to take the audience on a journey from one hour to the next. And it must be done seamlessly, for if the audience can tell when one track ends and other begins, the DJ isn’t doing his job properly.

– As written for Clinton Sparks (Purchase Clinton’s new single, “Favorite DJ” HERE)

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Clinton Sparks releases “Favorite DJ” featuring Jermaine Dupri and DJ Class!!

Get Familiar with the new single from Clinton Sparks! “Favorite DJ” is the official DJ anthem for the DJ and by the DJ, featuring Jermaine Dupri and DJ Class. Produced by Clinton Sparks and DJ Snake. “Favorite DJ” is dedicated to representing the DJ, taking DJ culture to the next level and continuing the tradition set by many other DJ’s past and present who’ve shown the world that DJ’s can do more than just play and break the hits, they can make the hits, Get Familiar! Who’s your Favorite DJ?

“Favorite DJ” is now available for purchase in Clinton’s Store as well as on iTunes and Amazon.com, please support so that we can continue to bring you the best quality music possible!

Purchase the BUNDLE here! It comes with the Explicit, Clean, and Instrumental versions of “Favorite DJ”, as well as a more inclusive Artwork package!

Clinton Sparks: “Favorite DJ”
Featuring: DJ Class and Jermaine Dupri
Produced By: Clinton Sparks, DJ Snake and Kamau Georges
Written By: Clinton Sparks, DJ Class and Jermaine Dupri
Recorded and Mixed By: Kamau Georges, Marcus ‘DL’ Siskind and James Zaner at Blue Jay Recording, Carlisle, MA
Mastered By: Anthony Dawsey

FIND CLINTON SPARKS ONLINE:
B l o g :clintonsparks.com

F a c e b o o k : facebook.com/djclintonsparks

T w i t t e r : twitter.com/clintonsparks

M y s p a c e : myspace.com/djclintonsparks

Lyrics
INTRO:
JD: Get, get, get, get, get your ass on the dance floor
Clinton Sparks: (Jermaine Dupri)

JD: Get, get, get, get, get your ass on the dance floor
Clinton Sparks: (DJ Class)

JD: Get, get, get, get, get your ass to the dance floor
Clinton Sparks: (and I go by the name of Clinton Sparks)

JD: Get, get, get, get, get your ass on the dance floor
Clinton Sparks: (and tonight, I’M GONNA BE YOUR FAVORITE DJ)

DJ CLASS VERSE:
How could anybody say that dey the shit like I be
Bring the club to life like I done gave the crowd an IV
I P, not me, anywhere I go they follow me
Moet straight from the bottle while I hook up my Serato
Then I say check, One, Two
Need more than one fly girl, gimme two
All of yawl together huh? Bring your whole crew
Tryin’ to fit you all in the DJ booth
Sip on something eighty proof
Get these sexy ladies loose
Tear the club up raise the roof
Then link up wit me like Bluetooth

CLINTON SPARKS CHORUS:
Lemme see you hit the floor (c’mon)
I know that your wit it
Till ya body soaked
Girl you know you can get it
I’m gonna play for you tonight like it’s your birthday
Tonight I’m gonna be you’re FAVORITE DJ

(Lemme hear you say)
Go, go, say GO DJ
(Lemme hear you say)
Go, goooo, say GO DJ
(Lemme hear you say)
Go, goooo, say GO DJ
Tonight I’m gonna be your Favorite DJaaaaaaay (that’s me)
Ay, Ay, Deee Jaaay
Ay, Ay, Deee Jaaay
Ay, Ay, Deee Jaaay
Ay, Ay, Ay

JERMAINE DUPRI VERSE:
One, Two – One, Two
In the place to be, I go by the name of Jermaine Dupri

First I let everybody know who I am
Den I drop the hottest jam
Den I watch this bitch go crazy, where I’m from we call it ham (atl)
Then I hit the roll call
Just to get to know ya’ll
Then I take a sip a what I’m drinking just to show ya’ll (circoc baby)
Why the club keep callin’ me back
Why the dance floor so damn packed
Why when he play the same thing; I play; his shit just don’t sound
Like that (uh, uuh)
Or this (nope)
Just like the homie Class girlfriend, I’m The Shit
That, or this, it’s amazing what I can getchu ta do wit the flick of my wrist

CLINTON SPARKS CHORUS:
Lemme see you hit the floor (oh)
I know that your wit it (yup)
Till ya body soaked (uh huh)
Girl you know you can get it (yup)
I’m gonna play for you tonight like it’s your birthday (c’mon)
Tonight I’m gonna be you’re FAVORITE DJ

(Lemme hear you say)
Go, go, say GO DJ
(Lemme hear you say)
Go, goooo, say GO DJ
(Lemme hear you say)
Go, goooo, say GO DJ (ya heard)
Tonight I’m gonna be your Favorite DJaaaaaaay (always)
Ay, Ay, Deee Jaaay (that’s me)
Ay, Ay, Deee Jaaay (that’s me)
Ay, Ay, Deee Jaaay (that’s me)
Ay, Ay, Ay

JERMAINE DUPRI BRIDGE:
Now let’s go
JD, Clinton Sparks and Class wanna see ya shake dat ass (Get on the floor and Break it down)
JD, Clinton Sparks and Class wanna see ya move dat ass (Get on the floor, Break it down)
JD, Clinton Sparks and Class wanna see ya shake dat ass (Get on the floor and Break it down)
JD, Clinton Sparks and Class wanna see ya move dat ass (Break it down, down, down)

CLINTON SPARKS CHORUS:
Lemme see you hit the floor
I know that your wit it
Till ya body soaked
Girl you know you can get it
I’m gonna play for you tonight like it’s your birthday
Tonight I’m gonna be you’re FAVORITE DJ

(Lemme hear you say)
Go, go, say GO DJ
(Lemme hear you say)
Go, goooo, say GO DJ
(Lemme hear you say)
Go, goooo, say GO DJ
Tonight I’m gonna be your Favorite DJaaaaaaay
Ay, Ay, Deee Jaaay
Ay, Ay, Deee Jaaay
Ay, Ay, Deee Jaaay
Ay, Ay, Ay

In The Mix… Th(ink) About This…

Ink. Lots of ink.

Why I’m writing this…

Part of growing up is learning how to express yourself. I grew up with a lot of remarkable artists and musicians, constantly exploring new modes of expression.  Most of us were committed graffiti writers up until the age of 18 when it became a risk to go jail and pay thousands of dollars in fines. Consequently, calculus class with Mr. Irwin became the studio where some of the best art my friends and I produced in high school; drawing full sleeves on our arms with sharpies and pens. Used to having our graffiti taken down, we accepted the impermanence of our work and that in a few shower’s time every intricate design we drew on ourselves would be washed away. On the flipside, there was always a blank canvas to look forward to. Every three days or so we’d have new art on display covering our forearms keeping things fresh and current. Mr. Irwin always commented that we looked like “hoodlums” – I’m sure he never realized that we were writing out stylized interpretations of equations on our arms inspired by his…aridity. (That still remains a sort of bonus chuckle.)

No doubt this is where my fascination with body art developed, but I couldn’t imagine having a piece of my body permanently inked with one piece. My tastes change too often, and I grew fond of the idea that my arms were portable, personal, and most importantly renewable canvases.

It wasn’t until I got to college that I heard through a friend about this new ink that was supposedly removable with the single scan of a laser. My curiosity was piqued and I started researching, interviewed a few tattoo artists and discovered the following. Enjoy!

Information on do-it-yourself body art

Information on all types of body art

Impermanent tattoos: Here to stay?

Ever changed your mind? Ever thought of a better way to say something after you already said it? Or have you ever made a mistake that you just wanted to erase altogether?

Tattoos have been around for about 5,000 years, and perhaps even longer: changes of heart. The young company Freedom-2 has combined these two human traditions by creating a new type of tattoo ink that is designed specifically with future removal in mind – “Infinitink”.

The Back Story

The concept was originally developed at Duke University’s Kenan Plastic Surgery Research Center by Dr. Bruce Klitzman and surgical resident Kim Koger. The surgeons noted that mastectomy patients (patients experiencing partial or full surgical removal of the breasts) often got tattoos to simulate the areolar area around a nipple that was reconstructed from tissue. But as the breast heals, the nipple can shift position, and the patients often end up unhappy about the result. Klitzman realized that perhaps tattooing could be thought of as drawing with a “pencil instead of a pen”…

Meanwhile, another group headed by dermatologist R. Rox Anderson of Harvard Medical School had the same idea, having treated many patients who were dissatisfied with their tattoo removals.

The two groups ended up spending nearly a year in front of a judge disputing patenting rights over an embryotic idea for removable tattoos. Eventually, venture capitalist Craig Drill offered the funding for the two groups to consolidate their efforts, and the company
Freedom-2 was born.

How It Works

Freedom-2 went on to develop what is now called “P2E” technology (Particle Enhancement and Encapsulation). P2E Infinitink consists of tiny “microspheres” (roughly 1 micrometer in diameter) constructed from the same FDA approved polymers utilized in plastic surgery. They encapsulate colored dyes in place of traditional ink pigments. The microspheres also contain a dopant that absorbs a particular wavelength of light, and the right laser can synthesize enough energy to activate the dopant and burst the microsphere. Simply put, the site of the tattoo can be scanned over with a laser that will instantly disperse the microspheres, dyes, and ideally, the tattoo.

More specific information on how it works

Even MORE specific information on how it works

What people like about it:

*Healthy

Infinitink is ostensibly safer than many other tattoo inks on the market. The FDA website warns that though some tattoo inks are approved for cosmetic use, “none are approved for injection under the skin”. Because there have not been any widespread concerns about tattoo safety, the FDA has designated tattoo regulation a lower priority – tattooing, in fact, falls under state and local regulations. Treated like a secret recipe, most if not all ink distributors keep hush about the contents of their ink, free of pressure from health authorities. Some inks have been found to have heavy metals such as lead, iron, and even carcinogens in tattoo ink – ingredients more suitable for automobile paint.

The dye inside the Infinitink microspheres is about as harmful as water-based food coloring. Once shattered by the laser, the nano-sized microsphere fragments are small enough to be disposed of by the body like dead cells or bacteria. The removal process also causes considerably less damage to the skin than traditional tattoo removals.

*Efficient

Infinitink would require only one visit to a removal specialist. This saves lots of time and money, whereas traditional tattoo removals can take several visits and cost hundreds, even thousands of dollars – and a lot of pain.

*Good for Business

Martin Schmieg, CEO of Freedom-2 claims that roughly 25% of people over the age of 18 in the U.S. have tattoos, and another 25% over 18 are considered “fence sitters” – people who would like a tattoo but aren’t entirely confident about the commitment. Schmieg aspires to convert that other 25% to tattoo-getters, virtually doubling the number of tattoos in the U.S.

What people don’t like about it:

*Expensive

Though the removal process costs significantly less than traditional tattoo removal, the ink itself is much more expensive: a tattoo can cost up to five times more than traditional inks.

*Philosophical Concerns

Some tattoo artists feel that Infinitink undermines the tradition of commitment behind getting a permanent tattoo. To many artists, the concept of their art being given the option of “disposable” is hardly enticing, even insulting. Check out this video below to see what artists are saying about Infinitink.

Famed tattoo parlor “Miami Ink” will not allow removable ink

*Limited

Because Infinitink is such a new product, the only hue that has been approved by the FDA for distribution is black, and very recently a shade of red. “It’s actually harder to use” Says tattoo artist Brenda Wynne, “You can’t use A&D ointment on it, which helps the needle glide through the skin”. According to an informational pamphlet given to Brenda and other tattoo artists by Freedom-2, the tattoo must be worn for a minimum of two years before getting removed. When asked why specifically the ointment can’t be used, or why the tattoo must be on for at least two years, she simply replied “They didn’t tell me”.

*Undeveloped

Though Infinitink is quite prospective, it still has some proving to do in the field.  Wynne claims to have 2-3 clients per month who specifically request Infinitink. “Not many people know about it yet” says Wynne. Coupled with this lack of exposure, there are still many questions that even artists like Wynne aren’t sure about. If it is going to take two years before clients can start to remove their removable tattoos, it would be inaccurate to say Infinitink has proven itself.

Artist Todd “The Todd” Sorensen cautions: “When you’re getting a tattoo, removable or not, you should consider it a permanent decision.”

Freedom-2 CEO Martin Shmieg sports and de-sports the world's first Infinitink removable tattoo.

I interviewed the owner of Stingray Body Art in Allston, MA by the name of Brenda Wynne who was kind enough to share her thoughts on Infinitink amidst a busy schedule. Here is what she had to say:

MAE: When did you first start using Infinitink?
BW: Sometime last year, I don’t really recall the date but I’d say about a year.
MAE: And has it been popular?
BW: As soon as I put it in my bio (shrugs) yeah.
MAE: For the artist, is it any different to use Infinitink as opposed to traditional inks?
BW: It’s actually harder to use – you can’t use A&D ointment with it, an ointment that helps the needle glide through the skin. They told me not to but I don’t know why, it draws the ink out for some reason. It’s also a little watery, and once you open a container of it you have to use it all, so it would cost [the tattoo-getter] more money because I have to go through a whole bottle of it once it’s open.
MAE: Is this something you would recommend to people?
BW: Yeah I’m for it, but people need to realize it is a lot more expensive. A lot of people get it for their parents, so their parents don’t freak out. I had this one guy start out with Infinitink, getting a huge sleeve and the thing is, sometimes it doesn’t heal the best and you have to go over it again. So I said to him “Look, you’re obviously not going to get this removed, just tell your dad it’s Infinitink and we’ll use real ink or it’s gonna cost you a hell of a lot more and it’s not gonna look as sharp”.
MAE: Do you do removals here?
BW: No we’re working on that, it actually requires a medical device and you have to be a doctor.
MAE: Have you seen what these tattoos look like after they’ve been removed?
BW: No, because it hasn’t been out long enough; you have to wait two years.
MAE: Physiological reasons?
BW: I don’t know, it just said that on the pamphlet they gave me.
MAE: Is this something you would advertise as a way to draw in more clients?
BW: Well you know I use all different kinds of inks that people come here for, like Vegan Ink.
MAE: Vegan ink? What animal products are found in other tattoo inks?
BW: Glycerin, which has gelatin in it.
MAE: Do you think that this is something that is going to blow up and actually become a revolutionary installment to the tattoo industry or is this just a trend?
BW: Nah it’s not gonna blow up. I think it’s gonna be a nice thing to have and to offer people but I don’t think it is going to ‘blow up’. The UV ink is a lot more popular.
MAE: UV ink?
BW: Yeah it glows in the dark! So I could tattoo your whole face and (once it heals) you wouldn’t be able to see anything until you walk under a black light.
MAE: And that has been particularly popular?
BW: Yeah it has been pretty popular, and I just found this stuff [after Infinitink] when I ran out of white and was looking for my white and I found this and was like “Whoa people are gonna love this!” .
MAE: And I’ve heard that the only Infinitink ‘color’ they have available is black?
BW: They came out with a red too but I haven’t gotten it yet. And no matter what, you cannot remove white ink. It just turns black under a laser, and I’m not sure specifically why.
MAE: Sounds like there are still a lot of questions to answer and proving to be done before Infinitink makes any big strides. Thanks for your time!
BW: Thank you!

Here are a couple more related articles on Infinitink I found interesting:

OffBeatInk.com

Findarticles.com

Zack Trahan, April ’10

Introducing…Noel Gourdin

Or…Reintroducing Noel Gourdin

You may have never heard of Noel Gourdin, or it may have been a while since you have heard from him, but for all of you, we have some exciting news to share. First and foremost we hope you will join Noel’s New Mailing List! Noel has recently signed to independent Boston-based Label Mass Appeal Entertainment. Since the signing, Noel has been in the studio recording his new album. The album is not yet titled and if you join the mailing list and follow Noel online, you will receive all of this information as soon as it becomes available!

Sign Up Here

The New Album

The Mass Appeal Entertainment team had the chance to preview some tracks from Noel’s new album, and were all very impressed. He continues to deliver the unique sounds from the soul that fans fell in love with when Noel first hit the music scene. Everybody here at Mass Appeal can’t wait for the day the album is ready to be released.

This album features great production offered by The Heavyweights, Surefire Music Group/Surefire Music Group Official Site, and some amazing Songwriting from Ryan Toby, Kevin Ross, Alvin Garrett, Noel himself, and more.

Noel is scheduled for his album packaging photo shoot in the coming weeks and soon you will get to see the results of this!

Join New Mailing List

Please join the new mailing list and visit Noel’s other websites! Check out these pages to hear songs off Noel’s previous album, view pictures, and receive updates regarding Noel right away. BECOME A FAN!!!

Find Noel Here

Click To Play Music

Industry Question: Record Labels vs. The Radio

There’s been a lot of hype surrounding the Performance Right’s Act and ruling for radio stations to pay performance royalties to record labels. MAE wants to know what you think!

Should radio stations have to pay record labels to play music? Is it fair to implement this law given the longstanding tradition of not having to pay performance royalties for the use of masters? Are record labels right in demanding compensation for the use of their tracks? Is the Performance Rights Act just another money making scheme being implemented to offset poor record sales or have radio stations just been stingy in compensating artists? Is the claim that radio stations provide promotion to artists and thus shouldn’t have to pay for their songs legitimate? Should there be a trade-off between promotion and royalties?

Who’s side are you on? Let us know!

For more information on the Performance Rights Act its related issues check out our blog post below!

READ RADIO ROYALTIES AND RECORD LABEL POST HERE

Summer Internships with Mass Appeal Entertainment

Mass Appeal Entertainment Internship

It is that time of year and students are returning to Boston for the Summer or looking to come to Boston for an interesting Summer Experience! Whatever your story is, we are interested in meeting you! Mass Appeal Entertainment is currently seeking interns for the Summer Semester to carry on with the post release promotion for previously released albums such as Eye Legacy from Lisa “Left Eye” Lopes, Life ‘n Love from Lisa Lisa, and Festa Mascarado from Suzanna Lubrano, as well as to assist with some high profile exciting forthcoming releases, specifically, The Process from Memphis Bleek and a new album from Noel Gourdin. It is a great time to a part of Mass Appeal Entertainment! Please take a look at the position descriptions below and if you are interested in learning more, please request more information. You can also apply by following the Application Process below!

Application Process

To apply for an internship with Mass Appeal Entertainment, please send a resume (and/or a portfolio) and cover letter to Rochelle Goldsmith. Once you email your material, we will schedule you for an interview. We will then call you once we make a decision. This is a great internship in a competitive industry so we must be firm in our selection process. However we do invite anyone who is seriously interested to put their best foot forward and apply!

The cover letter should include the following:

  • Why you want to intern with Mass Appeal?
  • What you think you can gain from a Mass Appeal internship?
  • What you think you can bring to Mass Appeal?

Thank you!

Sincerely,

Rochelle Goldsmith
General Manager
Mass Appeal Entertainment
119 Braintree Street
Suite 211
Boston, MA. 02134
Direct: 646-290-8256
IM: rolu03
Twitter: @massappealent
Twitter: @Seeindaworld
Rochelle@massappealmusic.com
www.massappealmusic.com
www.bluejaystudio.com

Mass Appeal Entertainment Internship Positions

As a general overview, there are currently THREE Internship Departments. These include Marketing, Creative, and General Business Administration (GBA). A detailed description of the positions, qualifications, and some responsibilities are listed below. There are various ways in which an intern will find there assignment in any one of the departments.

  1. An intern may initially have a strong interest in one of the departments and may request placement in a more specialized internship.
  2. After excelling in the GBA department, an intern may be requested to transition to a specialized department for further progression both in the intern’s development AND for the greater good of Mass Appeal Entertainment.
  3. Mass Appeal Entertainment Management may accept an intern for the purpose of building a specified department.
  4. The Creative positions require a certain level of skill, prior experience, and specialized knowledge and therefore will be staffed only by interns in the given field.

Marketing
General Campaign Assistance with a large focus on New Media Marketing:

Marketing Interns will sit down with Management to learn about the different Mass Appeal Entertainment Artists and Projects and brainstorm innovative and creative ways to effectively expose the product to the public. This will include reviewing grassroots and viral marketing techniques, print, and new media outlets. We are seeking smart, motivated, computer savvy, music-loving individuals to handle our street marketing and promotions, New Media strategies, focus groups, product testing, and event marketing. Interns will become a vital part of the online music marketing process by implementing marketing plan initiatives and creating awareness campaigns for a number of Mass Appeal Entertainment artists and brands. They will also be given a chance to preview and express views on some of the latest releases.Interns will be briefed on the techniques necessary in the New Media, Grassroots, and Viral Marketing elements of Mass Appeal Entertainment’s General Marketing Campaign. They will be provided with a detailed Initiative guide with lists of key websites, including but not limited to: social networking sites, music and culture sites, Artist fan sites, message boards/forums, and content hosted sites.

The Marketing interns must be able to identify, assess, and build relationships with new social networking, general music, and lifestyle websites. These great contacts will be acquired by the interns, and will therefore be available to them future projects.The Marketing Interns and New Media team will be responsible for seeding the digital content received by the Graphic Design interns and distributing it through the web.Qualifications for this position include:

  • A love of music and entertainment
  • Strong interest and at least basic knowledge of Marketing, Advertising, and Publicity
  • Must be a strong writer with excellent spelling and grammar
  • Must be proficient in Word, Excel, PowerPoint, AOL, and other Internet designs
  • Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail and follow through
  • Creative individuals are encouraged to apply

New Media:

The intern will receive credit for his/her experience, as well as, extensive knowledge in addressing the target markets for specific projects throughout the world wide web, the knowledge of various technology/social networking sites, and the ability to provide substantial feedback on the quality of Mass Appeal Entertainment’s projects . The New Media Interns will work closely with the Marketing Campaign and Creative interns to spread visually creative content on various websites designed to increase Mass Appeal Entertainment’s Artists exposure.Qualifications for this position include:

  • A love of music and entertainment
  • Strong interest and at least basic knowledge of Marketing, Advertising, and Publicity
  • Must be a strong writer with excellent spelling and grammar
  • Must be proficient in Word, Excel, PowerPoint, AOL, and other Internet designs
  • Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail and follow through
  • Creative individuals are encouraged to apply

New Media Interns will:

  • Work in a variety of social communities and message boards where they will post Mass Appeal Entertainment content as him or herself.
  • Search for new communities, blogs, and networks for Mass Appeal Entertainment to use to promote music as the library and catalog of talent goes into new and emerging genres.
  • Work with Management to promote artists and develop content for social networking and music websites.
  • Support and maintain the maintenance of social networking sites for artists. (including but not limited to: MySpace, facebook, imeem, beebo, hi5, blackplanet, etc)
  • Work with YouTube and other viral video websites to promote video content.
  • Track content placement on the Internet, taking screen shots, and building reports with statistical data using web based tools like alexa.com and tubemogul.com.

Creative
Graphic Design

Mass Appeal Entertainment is looking for Graphic Designers to work on a variety of projects including, but not limited to: album covers, CD labels, One-sheets, posters, flyers, online banners, ads, and innovative Marketing Material. We would really like to see some ‘out of the box’ ideas that can be distributed digitally by our New Media team. Our artists represent different genres and musical trends, and the Graphic Designer must be able to capture an artist’s musical personality in their design. We are always looking to build our content with innovation and passion. We want your work to be seen in as many places as possible, both in the digital and physical world. We are currently in a re-vamping stage and will need an abundance of content to create maximum awareness and exposure for our projects. You can and will work closely with New Media interns and Management who will be responsible for posting the creative content.The intern will receive credit for his/her experience, as well as, portfolio and resume enhancement. The Graphic Designers will work closely with the other interns to visualize and execute the most creative and effective strategies to portray the ideas of Mass Appeal Entertainment.Qualifications for this position include:

  • Prior graphic design experience
  • Excellent knowledge of Adobe Creative Suite, Photoshop, Illustrator, InDesign or equivalent such as Quark, or Quark Express
  • Excellent understanding and experience in branding: including what branding means and its importance to the recognition, credibility, and quality of an artist’s product
  • Ability to produce multiple drafts quickly and efficiently
  • Ability to take initiative and conduct current market research of trends in; design, music, fashion, and current label artists then incorporate research into designs that reflect each Artists’ style, music and branding
  • Improve and refine consistency of design themes and branding
  • Demonstrate ability to multi-task and consistently meet deadlines
  • Comprehend marketing strategy and offer design solutions that will help promote the Mass Appeal Entertainment’s Artist roster
  • Must be comfortable working independently and in a team setting with regards to accepting responsibility
  • Must have an outstanding capacity to pay attention to detail

Web Design:

Interns will be responsible for designing or re-designing Mass Appeal Entertainment’s internet presence on a variety of websites including social networking sites, individual artist websites, and creating innovative platforms to increase awareness of Mass Appeal Entertainment owned content. It will be important to integrate all aspects of Mass Appeal content, including Audio and Visual capabilities, preferably with interactive features. We would like to incorporate the graphic design and video aspects of Mass Appeal’s documentation into our web design projects.The intern will receive credit for his/her experience, as well as, portfolio and resume enhancement. The Web Designer will work closely with Graphic Designers and Management to display the content provided by Mass Appeal Entertainment.Qualifications for this position include:

  • Prior web design experience
  • HTML/Flash knowledge required
  • Willing to discuss equipment and program needs for this position.
  • An excellent understanding of (and experience in) branding: including what branding means and its importance to the recognition, credibility, and quality of an artist’s product.
  • Ability to produce fully functional results in a timely manner.
  • Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail.

Videographers/Editors:

Videographers will need to be at location with video equipment (your own or property of Mass Appeal) to collect footage pertaining to documenting an artists development and also the record labels development. The video footage will be used in an online video blogging system, as well as on DVD’s and Reels produced under Mass Appeal Entertainment.Video Editors (If different from above) will be responsible for manipulating and editing the video footage collected by the Videographers, and possibly working with the Videographers or Mass Appeal Entertainment Management to make sure the most effective shots are being executed. The video editor will also be responsible for compressing the footage to be uploaded as a video blog to document all record label progress. The interns will receive credit for his/her experience, as well as, portfolio and resume enhancement. The Videographer will work closely with the Video Editor to visualize and execute the most creative and effective video strategy to portray the ideas of Mass Appeal Entertainment.Qualifications for this position include:

  • Prior video capturing and/or editing experience required
  • Willing to discuss equipment and program needs for this position.
  • An excellent understanding of (and experience in) all video capturing elements including sound, lighting, and B-Roll footage
  • Knowledge of equipment and software is necessary
  • Ability to work effectively and efficiently AND to produce drafts in a timely manner.
  • Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail.

General Business Administration

Any interns that are not assigned to OR do not choose to be in a specific ‘department’ will be included in the General Business Administration (GBA). This means that the interns might handle some tasks from each department, as well as, handle any request from Management without a departmental classification. The General and Specific duties outlined in the beginning of this document cover the wide range of responsibilities that may be requested at any given time. It is also within the GBA that most of the interns will start their internships, and upon gaining further knowledge and developing their interests, they can easily transition to a specific department.

ILL Wednesday Facts

Before you master your skill you must acknowledge the greats before you. For the month of February Mass Appeal Ent and Memphis Bleek will provide you with historical facts about African- American men and women who’ve paved the way. So get ready to be schooled ppl!

ILL Wednesday Fact

1926– Black History Month originated by Carter Godwin Woodson as Negro History Week. The Month of February is chosen in honor of Frederick Douglass and Abraham Lincoln, who were both born in February.

Carter Godwin Woodson

1955– Chuck Berry the Godfather of “Rock n Roll” released his first single, “Maybellene”, making Berry the first Black to be listed in the top ten on the Billboard chart.

1956– Icon Nat King Cole becomes the first African American to host a national televised variety program, The Nat King Cole Show.

1958– Ella Fitgerald became the first African American women to win a Grammy Award.

1958– Alvin Ailey American Dance Theater is founded and becomes the foremost dance interpreter of the African American experience.

Women’s Month

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The public celebration of women’s history in this country began in 1978 as “Women’s History Week” in Sonoma County, California. The week including March 8, International Women’s Day, was selected. In 1981, Sen. Orrin Hatch (R-Utah) and Rep. Barbara Mikulski (D-Md.) co-sponsored a joint Congressional resolution proclaiming a national Women’s History Week. In 1987, Congress expanded the celebration to a month, and March was declared Women’s History Month.

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1999- Hill was nominated 10 times for a Grammy Award, becoming the first woman ever to be nominated 10 times in one year: Hill won five Grammys including Album of the Year (beating Madonna’s critically acclaimed Ray of Light, Best R&B Album, Best R&B Song, Best Female R&B Vocal Performance, and Best New Artist. Hill set a new record in the industry, becoming the first woman to win five Grammys in one night. Between 1998 and 1999, Hill earned $25 million from record sales and touring.

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2005–  At the 05′ Grammy Awards Gwen Stefani was nominated for Best Female Pop Vocal Performance,and at the next year’s awards, Stefani received five nominations for Record of the Year, Album of the Year, Best Female Pop Vocal Performance, Best Pop Vocal Album, and Best Rap/Sung Collaboration.

2000– Erykah Badu released “Love of My Life” ft Common, it was on the Brown Sugar soundtrack. “Love of My Life” hit #9 on the pop charts, topped the R&B listings, and Badu was awarded her fourth Grammy for the song in 2003. Badu released her fifth studio album, New Amerykah Part Two (Return of the Ankh) on March 30, 2010.

Memphis Bleek Requests

‘Still Ill’ is the first official single from Memphis Bleek’s forthcoming album “The Process”. This refreshing New York Hiphop track is produced by Canei Finch (T.I. “Live Your Life”, Maino “All The Above”, etc…) and will be available world-wide on 2/23/10.

For Video, Phone, or In-Person Interview Requests please send an email to Rochelle@massappealmusic.com. Please put your request type in the subject line.

If you are a Radio, Mixtape, and/or Club DJ and have requests for Clean, Dirty, and Instrumentals, please send an email to Rochelle@massappealmusic.com. Please be sure to include your website link(s) in the email, as MP3’s are only being sent to DJ’s at this time.

Still Ill (Explicit)

Still Ill (Radio Edit)

Memphis Bleek Online:

Industry Question: Offline file-sharing

Here at Mass Appeal Entertainment we are looking to pose industry questions over the next few months. The questions are to get opinions or feedback from you the fans, consumers and/or people in the music industry. Today’s industry question deals with offline file-sharing which is swapping memory sticks, hard drives and CDs with peers and others. Please read the question posted below to give your ideas, share dialogue or help find a solution.

It has recently been suggested that an investigation into “offline sharing” begin. Do you think it’s pushing it too far to say it is illegal to be sharing your music with your peers by burning CDs??

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