Posts Tagged ‘Internship’

Intern of the Week Opinion: LP, EP, IP?

Zack Trahan:

(L)ong (P)layer, (E)xtended (Player), (I)nfinite (P)layer?

As gramophone and vinyl records were developed throughout the 20th century, their play lengths varied between about 5 minutes to 60 minutes based off of the record size, width of the grooves speed of the player, etc.

When Phillips and Sony first developed the compact disc format in the late 1970s, they specifically set its maximum length at 74 minutes to ensure that a single disc could hold all of Beethoven’s 9th symphony.

Now in the age of the mp3, a single audio file can play virtually for ever.

Many artists are left wondering whether to embrace this infinite play time as a new level of artistic freedom or a destruction of one of the defining parameters of modern music making.

In a recent interview with pitchfork.com, indie music icon Sufjian Stevens ruminates at what seems to be a “creative crossroads”:

“I feel that the album no longer has a stronghold or has any real bearing anymore. The physical format itself is obsolete; the CD is obsolete and the LP is kinda nostalgic.
I’m wondering, what’s the value of my work once these forms are obsolete and everyone’s just downloading music?”

His attitude may be a bit dismal, but Stevens addresses an important point: How much longer will the 74-minute format govern musical creation?
.

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Summer Internships with Mass Appeal Entertainment

Mass Appeal Entertainment Internship

It is that time of year and students are returning to Boston for the Summer or looking to come to Boston for an interesting Summer Experience! Whatever your story is, we are interested in meeting you! Mass Appeal Entertainment is currently seeking interns for the Summer Semester to carry on with the post release promotion for previously released albums such as Eye Legacy from Lisa “Left Eye” Lopes, Life ‘n Love from Lisa Lisa, and Festa Mascarado from Suzanna Lubrano, as well as to assist with some high profile exciting forthcoming releases, specifically, The Process from Memphis Bleek and a new album from Noel Gourdin. It is a great time to a part of Mass Appeal Entertainment! Please take a look at the position descriptions below and if you are interested in learning more, please request more information. You can also apply by following the Application Process below!

Application Process

To apply for an internship with Mass Appeal Entertainment, please send a resume (and/or a portfolio) and cover letter to Rochelle Goldsmith. Once you email your material, we will schedule you for an interview. We will then call you once we make a decision. This is a great internship in a competitive industry so we must be firm in our selection process. However we do invite anyone who is seriously interested to put their best foot forward and apply!

The cover letter should include the following:

  • Why you want to intern with Mass Appeal?
  • What you think you can gain from a Mass Appeal internship?
  • What you think you can bring to Mass Appeal?

Thank you!

Sincerely,

Rochelle Goldsmith
General Manager
Mass Appeal Entertainment
119 Braintree Street
Suite 211
Boston, MA. 02134
Direct: 646-290-8256
IM: rolu03
Twitter: @massappealent
Twitter: @Seeindaworld
Rochelle@massappealmusic.com
www.massappealmusic.com
www.bluejaystudio.com

Mass Appeal Entertainment Internship Positions

As a general overview, there are currently THREE Internship Departments. These include Marketing, Creative, and General Business Administration (GBA). A detailed description of the positions, qualifications, and some responsibilities are listed below. There are various ways in which an intern will find there assignment in any one of the departments.

  1. An intern may initially have a strong interest in one of the departments and may request placement in a more specialized internship.
  2. After excelling in the GBA department, an intern may be requested to transition to a specialized department for further progression both in the intern’s development AND for the greater good of Mass Appeal Entertainment.
  3. Mass Appeal Entertainment Management may accept an intern for the purpose of building a specified department.
  4. The Creative positions require a certain level of skill, prior experience, and specialized knowledge and therefore will be staffed only by interns in the given field.

Marketing
General Campaign Assistance with a large focus on New Media Marketing:

Marketing Interns will sit down with Management to learn about the different Mass Appeal Entertainment Artists and Projects and brainstorm innovative and creative ways to effectively expose the product to the public. This will include reviewing grassroots and viral marketing techniques, print, and new media outlets. We are seeking smart, motivated, computer savvy, music-loving individuals to handle our street marketing and promotions, New Media strategies, focus groups, product testing, and event marketing. Interns will become a vital part of the online music marketing process by implementing marketing plan initiatives and creating awareness campaigns for a number of Mass Appeal Entertainment artists and brands. They will also be given a chance to preview and express views on some of the latest releases.Interns will be briefed on the techniques necessary in the New Media, Grassroots, and Viral Marketing elements of Mass Appeal Entertainment’s General Marketing Campaign. They will be provided with a detailed Initiative guide with lists of key websites, including but not limited to: social networking sites, music and culture sites, Artist fan sites, message boards/forums, and content hosted sites.

The Marketing interns must be able to identify, assess, and build relationships with new social networking, general music, and lifestyle websites. These great contacts will be acquired by the interns, and will therefore be available to them future projects.The Marketing Interns and New Media team will be responsible for seeding the digital content received by the Graphic Design interns and distributing it through the web.Qualifications for this position include:

  • A love of music and entertainment
  • Strong interest and at least basic knowledge of Marketing, Advertising, and Publicity
  • Must be a strong writer with excellent spelling and grammar
  • Must be proficient in Word, Excel, PowerPoint, AOL, and other Internet designs
  • Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail and follow through
  • Creative individuals are encouraged to apply

New Media:

The intern will receive credit for his/her experience, as well as, extensive knowledge in addressing the target markets for specific projects throughout the world wide web, the knowledge of various technology/social networking sites, and the ability to provide substantial feedback on the quality of Mass Appeal Entertainment’s projects . The New Media Interns will work closely with the Marketing Campaign and Creative interns to spread visually creative content on various websites designed to increase Mass Appeal Entertainment’s Artists exposure.Qualifications for this position include:

  • A love of music and entertainment
  • Strong interest and at least basic knowledge of Marketing, Advertising, and Publicity
  • Must be a strong writer with excellent spelling and grammar
  • Must be proficient in Word, Excel, PowerPoint, AOL, and other Internet designs
  • Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail and follow through
  • Creative individuals are encouraged to apply

New Media Interns will:

  • Work in a variety of social communities and message boards where they will post Mass Appeal Entertainment content as him or herself.
  • Search for new communities, blogs, and networks for Mass Appeal Entertainment to use to promote music as the library and catalog of talent goes into new and emerging genres.
  • Work with Management to promote artists and develop content for social networking and music websites.
  • Support and maintain the maintenance of social networking sites for artists. (including but not limited to: MySpace, facebook, imeem, beebo, hi5, blackplanet, etc)
  • Work with YouTube and other viral video websites to promote video content.
  • Track content placement on the Internet, taking screen shots, and building reports with statistical data using web based tools like alexa.com and tubemogul.com.

Creative
Graphic Design

Mass Appeal Entertainment is looking for Graphic Designers to work on a variety of projects including, but not limited to: album covers, CD labels, One-sheets, posters, flyers, online banners, ads, and innovative Marketing Material. We would really like to see some ‘out of the box’ ideas that can be distributed digitally by our New Media team. Our artists represent different genres and musical trends, and the Graphic Designer must be able to capture an artist’s musical personality in their design. We are always looking to build our content with innovation and passion. We want your work to be seen in as many places as possible, both in the digital and physical world. We are currently in a re-vamping stage and will need an abundance of content to create maximum awareness and exposure for our projects. You can and will work closely with New Media interns and Management who will be responsible for posting the creative content.The intern will receive credit for his/her experience, as well as, portfolio and resume enhancement. The Graphic Designers will work closely with the other interns to visualize and execute the most creative and effective strategies to portray the ideas of Mass Appeal Entertainment.Qualifications for this position include:

  • Prior graphic design experience
  • Excellent knowledge of Adobe Creative Suite, Photoshop, Illustrator, InDesign or equivalent such as Quark, or Quark Express
  • Excellent understanding and experience in branding: including what branding means and its importance to the recognition, credibility, and quality of an artist’s product
  • Ability to produce multiple drafts quickly and efficiently
  • Ability to take initiative and conduct current market research of trends in; design, music, fashion, and current label artists then incorporate research into designs that reflect each Artists’ style, music and branding
  • Improve and refine consistency of design themes and branding
  • Demonstrate ability to multi-task and consistently meet deadlines
  • Comprehend marketing strategy and offer design solutions that will help promote the Mass Appeal Entertainment’s Artist roster
  • Must be comfortable working independently and in a team setting with regards to accepting responsibility
  • Must have an outstanding capacity to pay attention to detail

Web Design:

Interns will be responsible for designing or re-designing Mass Appeal Entertainment’s internet presence on a variety of websites including social networking sites, individual artist websites, and creating innovative platforms to increase awareness of Mass Appeal Entertainment owned content. It will be important to integrate all aspects of Mass Appeal content, including Audio and Visual capabilities, preferably with interactive features. We would like to incorporate the graphic design and video aspects of Mass Appeal’s documentation into our web design projects.The intern will receive credit for his/her experience, as well as, portfolio and resume enhancement. The Web Designer will work closely with Graphic Designers and Management to display the content provided by Mass Appeal Entertainment.Qualifications for this position include:

  • Prior web design experience
  • HTML/Flash knowledge required
  • Willing to discuss equipment and program needs for this position.
  • An excellent understanding of (and experience in) branding: including what branding means and its importance to the recognition, credibility, and quality of an artist’s product.
  • Ability to produce fully functional results in a timely manner.
  • Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail.

Videographers/Editors:

Videographers will need to be at location with video equipment (your own or property of Mass Appeal) to collect footage pertaining to documenting an artists development and also the record labels development. The video footage will be used in an online video blogging system, as well as on DVD’s and Reels produced under Mass Appeal Entertainment.Video Editors (If different from above) will be responsible for manipulating and editing the video footage collected by the Videographers, and possibly working with the Videographers or Mass Appeal Entertainment Management to make sure the most effective shots are being executed. The video editor will also be responsible for compressing the footage to be uploaded as a video blog to document all record label progress. The interns will receive credit for his/her experience, as well as, portfolio and resume enhancement. The Videographer will work closely with the Video Editor to visualize and execute the most creative and effective video strategy to portray the ideas of Mass Appeal Entertainment.Qualifications for this position include:

  • Prior video capturing and/or editing experience required
  • Willing to discuss equipment and program needs for this position.
  • An excellent understanding of (and experience in) all video capturing elements including sound, lighting, and B-Roll footage
  • Knowledge of equipment and software is necessary
  • Ability to work effectively and efficiently AND to produce drafts in a timely manner.
  • Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail.

General Business Administration

Any interns that are not assigned to OR do not choose to be in a specific ‘department’ will be included in the General Business Administration (GBA). This means that the interns might handle some tasks from each department, as well as, handle any request from Management without a departmental classification. The General and Specific duties outlined in the beginning of this document cover the wide range of responsibilities that may be requested at any given time. It is also within the GBA that most of the interns will start their internships, and upon gaining further knowledge and developing their interests, they can easily transition to a specific department.

Intern of the Week!

Mass Appeal Entertainment’s
Intern of the Week:

Courtney Fangmann


Courtney comes to Mass Appeal via Berklee College of Music…. A world renowned music school that encourages hands on learning and pushes their students to be the best they can be. Courtney brings to Mass Appeal an unparalleled enthusiasm both for what she is learning and experiencing as an MP & E major and for life in general. Courtney’s personality shines through in all that she does and if you ask her even about her last haircut, you’ll see even her stylist thought so! Courtney has been doing a great job covering the posts and updates from Mass Appeal Entertainment each Thursday and Friday. She is definitely pairing her love of music with her interest in the business of music. There’s no doubt that Courtney gives her all to what she loves and I am sure because of this, she will be happy and successful.

  1. My favorite album of 2009 was: Bring Gary Go’s self-titled record = AMAZING.
  2. The best concert I have ever been to is: MuteMath ft. As Tall as Lions (if you ever have a chance to see them live DO IT!)
  3. On my iPod you will find: lots of R&B/Hip-Hop/Rock/Gospel/Soca/Dancehall/Regae…pretty much everything.
  4. My guilty pleasure song: Ke$ha “Tik Tok”, Miley Cyrus “Party in the USA”, anything Taylor Swift….they’re so damn catchy!
  5. I’m hoping this experience at MAE will: Give me more experience with New Media Marketing and mold me into a marketing machine!
  6. My ringtone is currently: “Last Word” A.I. Music Group
  7. My dream vacation would be: Escaping to a hut over the water in Fiji or Tahiti…I need the beach!
  8. When I’m not interning at MAE you can find me: In the studio working with my production company, A.I. Music Group LLC! Chea!
  9. My ideal job would be: Freelance Production and Engineering for high-profile clientele!
  10. 3 words that describe me are: confident, motivated, spontaneous

Intern of the Week!!

Mass Appeal Entertainment’s
Intern of the Week:

Ashley Macaulay


You see this sweet innocent girl and would never think she fits into the ‘Metal’ world… but the reality is, packed into her petite self is an intense passion for various music and definite dedication to an abundant life!! Ashley plays the guitar, has taught the guitar and is active with Tastemakers Music Magazine and MEISA at Northeastern University. Ashley hates being with us just once a week and cannot wait until the Summer when she can take her MAE foundation to the next level 😉 ! We are definitely looking forward to this and hope Ashley will too! Be on the lookout for Ashley’s updates in the coming weeks!

  1. My favorite album of 2009 was: Bring Me the Horizon – Suicide Season
  2. The best concert I have ever been to is: Ozzfest ‘07
  3. On my iPod you will find: Everything from Bright Eyes to Necrophagist
  4. My guilty pleasure song: I Wish (the Little Mermaid Remix) – Skee Lo
  5. I’m hoping this experience at MAE will: Help me learn more about the music industry and the way an independent record label works.
  6. My ringtone is currently: Things That Rhyme With Orange, I Set My Friends on Fire.
  7. My dream vacation would be: Somewhere warm, with a beach!
  8. When I’m not interning at MAE you can find me: Collecting cookies from Stetson East.
  9. My ideal job would be: Something that I love and enjoy doing.
  10. 3 words that describe me are: Motivated, committed, fun

Meet our latest Intern of the Week!!

Mass Appeal Entertainment’s
Intern of the Week:

Veronica Rodrigues

Veronica joins MAE from Emmanuel College and is in the home stretch of her Senior year. Veronica is happily working towards her Bachelor of Arts in Management and I am sure will reach passionately for success once this major goal is accomplished! Veronica is active at school both with her classes and in her extracurricular activities where she is a Founder and Vice President of the Cape Verdean Student Association Club. She is rightfully proud of her culture and how her culture affects the world through music, art, fashion, etc. It is certainly nice to have and observe a real fan like Veronica working with a project where she feels a personal connection to the tasks, and we are very happy Veronica is with us to increase the awareness and exposure for Suzanna Lubrano!

  1. The first CD I ever bought was: LL Cool J
  2. The artist I admire the most is:Mary J Blige
  3. I’m hoping this experience at MAE will: be a learning experience and a fun one.
  4. My dream vacation would be: Relaxing on the beach in Fiji
  5. One album I could listen to constantly is: Trey Songz “Ready”
  6. On my iPod you will find: A little bit of everything, literally ☺
  7. My ideal job would be: Becoming a business lawyer
  8. When I’m not interning at MAE you can find me: Working, in school or shopping
  9. My guilty pleasure song is: What is Love
  10. 3 words that describe me are: Independent, Focused, Fun

MAE Intern of the Week!!

Mass Appeal Entertainment’s
Intern of the Week:

Zack Trahan

Zack certainly has a quirky sense of humor and a divine interest in gaining practical experience. This is beneficial for him being a Northeastern Student since his co-op program demands 2 full years of work experience while obtaining a degree. He asks questions all day long and his thirst for understanding and knowledge makes him a force to be reckoned with. When he isn’t inquiring about the who, what, when, where, and why… You can find Zack jammin’ to Elephantom or waiting in line at the box office to get tickets to concerts the old fashion way!

  1. My favorite album of 2009 was: Merriweather Post Pavillion – Animal Collective
  2. The best concert I have ever been to is: Elephantom.
  3. On my iPod you will find: Tobacco dust
  4. My guilty pleasure song: Anything by Taylor Swift – KILLER band
  5. I’m hoping this experience at MAE will: Spare my limbs ☺
  6. My ringtone is currently: Well….I’m not married but I probably would buff my band occasionally to a healthy glow.
  7. My dream vacation would be: Shaken into consciousness by a regular vacation
  8. When I’m not interning at MAE you can find me: Climbing
  9. My ideal job would be: On a ski rescue team out west
  10. 3 words that describe me are: 1st, person, pronoun

Intern of the Week!

Mass Appeal Entertainment’s
Intern of the Week:

Amanda Allen

Amanda comes to Mass Appeal as a Management and Marketing Graduate Student from Lasell College. She has varied interests in many things and is open to all new possibilities. Amanda is cool, calm, and collected but seeks experience and is actively creating her place in the world. This is certainly refreshing and it is our hope that through her time here, she will open up to the team and let her positive vibe flow to those around her!

  1. The first CD I ever bought was: Fabolous (when I was in middle school)
  2. The artist I admire the most is:Mary J because she has been able to stay relevant for so many years, adapting is important to the success of every artist.
  3. I’m hoping this experience at MAE will: I hope MAE gives me the experience I need to be successful in the marketing world
  4. My dream vacation would be: Hawaii
  5. One album I could listen to constantly is: Mary J-The Breakthrough
  6. On my iPod you will find: Reggae, Reggae, more Reggae both Dancehall and Culture, also lots of R&B
  7. My ideal job would be: Marketing Analysis or Marketing Research for an exciting company
  8. When I’m not interning at MAE you can find me: Listening to my iPod or watching Law&Order…lol yeah, I watch Law&Order
  9. My guilty pleasure song is: I Found My Everything – Mary J
  10. 3 words that describe me are: compassionate, intelligent, ambitious

Meet our latest Intern of the week!

Mass Appeal Entertainment’s
Intern of the Week:

Carrie Klestinec

Carrie Klestinec took the traditional yet unexpected route to Mass Appeal Entertainment by sending her resume, cover letter, and branded material via snail mail. Her creative approach, willingness and ability to go above and beyond, along with her attention to detail make her an amazing addition to the team. Carrie brings her NY accent but her warm and open spirit to work every day and we couldn’t be happier to have her! She is not only a contributing member of the team, but a diehard Bleek Fan as well, and for this we love her!

  1. On my iPod you will find: Empire State of Mind – Jay-Z + Alicia Keys, Forever Young – Bob Dylan, My Wish – Rascal Flatts
  2. My first concert ever was: Spice Girls 1995
  3. The best part of interning at MAE is: Would have to be the awesome people you get to learn from and interact with on a daily basis.
  4. My dream job would be: To be an elementary school teacher and help children see their potential as artists.
  5. One song I will never get sick of is: “I believe I Can Fly” R Kelly
  6. My ringtone is currently:the jazz musician instrumental tune
  7. 3 artists I would like to have drinks with: Mary J Blige, Jay Z and Jadakiss
  8. If I could follow one tour it would be: The Roots
  9. The song that describes my life in 2009 is: “If today Was Your Last Day” Nickelback
  10. 3 words that describe me are: Energetic, hard worker and creative

Meet Libbi! MAE’s second INTERN of this week!!

Mass Appeal Entertainment’s
Intern of the Week:

Libbi Lingley

Libbi Lingley is perhaps the most dedicated of all MAE interns. She loves us so much that she actually came back for round 2! Taking on great design management responsibilities, Libbi has really grown while interning at Mass Appeal Entertainment. She has been able to create actual album artwork for 2 international releases, various solicitation sheets which the retailers receive when they are considering putting our albums in their stores and she has created various in-house documents designed to outline the Graphic Design needs of Mass Appeal Entertainment and to log which of these needs have been met vs. what future projects require completion. Libbi offers great turnaround time and excellent customer service and I sincerely hope that she gets a paid position doing what she loves because she will excel wherever she goes!

  1. On my iPod you will find: Deatch Cab for Cutie, Band of Horses, Modest Mouse, Mayday Parade, Owen, Yeah Yeah Yeahs, Eye Alaska
  2. My first concert ever was: Crosby, Stills and Nash
  3. The best part of interning at MAE is:Seeing my work printed. It’s pretty exciting when thousands of people are looking at your artwork worldwide
  4. My dream job would be:Collaborating on artwork with some of my favorite artists
  5. One song I will never get sick of is: Saves The Day, “ This is Not An Exit”
  6. My ringtone is currently: Band of Horses “The Funeral”
  7. 3 artists I would like to have drinks with:Ace Enders, Kenny Vasoli and Chris Conley
  8. If I could follow one tour it would be: 10th anniversary tour of New Found Glory and Saves the Day
  9. The song that describes my life in 2009 is: Justin Bieber “One Time”… haha just kidding! My iTunes most played song is Band of Horses “The Great Salt Lake” – so I guess that one
  10. 3 words that describe me are: Fun, energetic, hard working

Mass Appeal Entertainment’s INTERN TEAM!!

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