Posts Tagged ‘college credit’

Summer Internships with Mass Appeal Entertainment

Mass Appeal Entertainment Internship

It is that time of year and students are returning to Boston for the Summer or looking to come to Boston for an interesting Summer Experience! Whatever your story is, we are interested in meeting you! Mass Appeal Entertainment is currently seeking interns for the Summer Semester to carry on with the post release promotion for previously released albums such as Eye Legacy from Lisa “Left Eye” Lopes, Life ‘n Love from Lisa Lisa, and Festa Mascarado from Suzanna Lubrano, as well as to assist with some high profile exciting forthcoming releases, specifically, The Process from Memphis Bleek and a new album from Noel Gourdin. It is a great time to a part of Mass Appeal Entertainment! Please take a look at the position descriptions below and if you are interested in learning more, please request more information. You can also apply by following the Application Process below!

Application Process

To apply for an internship with Mass Appeal Entertainment, please send a resume (and/or a portfolio) and cover letter to Rochelle Goldsmith. Once you email your material, we will schedule you for an interview. We will then call you once we make a decision. This is a great internship in a competitive industry so we must be firm in our selection process. However we do invite anyone who is seriously interested to put their best foot forward and apply!

The cover letter should include the following:

  • Why you want to intern with Mass Appeal?
  • What you think you can gain from a Mass Appeal internship?
  • What you think you can bring to Mass Appeal?

Thank you!

Sincerely,

Rochelle Goldsmith
General Manager
Mass Appeal Entertainment
119 Braintree Street
Suite 211
Boston, MA. 02134
Direct: 646-290-8256
IM: rolu03
Twitter: @massappealent
Twitter: @Seeindaworld
Rochelle@massappealmusic.com
www.massappealmusic.com
www.bluejaystudio.com

Mass Appeal Entertainment Internship Positions

As a general overview, there are currently THREE Internship Departments. These include Marketing, Creative, and General Business Administration (GBA). A detailed description of the positions, qualifications, and some responsibilities are listed below. There are various ways in which an intern will find there assignment in any one of the departments.

  1. An intern may initially have a strong interest in one of the departments and may request placement in a more specialized internship.
  2. After excelling in the GBA department, an intern may be requested to transition to a specialized department for further progression both in the intern’s development AND for the greater good of Mass Appeal Entertainment.
  3. Mass Appeal Entertainment Management may accept an intern for the purpose of building a specified department.
  4. The Creative positions require a certain level of skill, prior experience, and specialized knowledge and therefore will be staffed only by interns in the given field.

Marketing
General Campaign Assistance with a large focus on New Media Marketing:

Marketing Interns will sit down with Management to learn about the different Mass Appeal Entertainment Artists and Projects and brainstorm innovative and creative ways to effectively expose the product to the public. This will include reviewing grassroots and viral marketing techniques, print, and new media outlets. We are seeking smart, motivated, computer savvy, music-loving individuals to handle our street marketing and promotions, New Media strategies, focus groups, product testing, and event marketing. Interns will become a vital part of the online music marketing process by implementing marketing plan initiatives and creating awareness campaigns for a number of Mass Appeal Entertainment artists and brands. They will also be given a chance to preview and express views on some of the latest releases.Interns will be briefed on the techniques necessary in the New Media, Grassroots, and Viral Marketing elements of Mass Appeal Entertainment’s General Marketing Campaign. They will be provided with a detailed Initiative guide with lists of key websites, including but not limited to: social networking sites, music and culture sites, Artist fan sites, message boards/forums, and content hosted sites.

The Marketing interns must be able to identify, assess, and build relationships with new social networking, general music, and lifestyle websites. These great contacts will be acquired by the interns, and will therefore be available to them future projects.The Marketing Interns and New Media team will be responsible for seeding the digital content received by the Graphic Design interns and distributing it through the web.Qualifications for this position include:

  • A love of music and entertainment
  • Strong interest and at least basic knowledge of Marketing, Advertising, and Publicity
  • Must be a strong writer with excellent spelling and grammar
  • Must be proficient in Word, Excel, PowerPoint, AOL, and other Internet designs
  • Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail and follow through
  • Creative individuals are encouraged to apply

New Media:

The intern will receive credit for his/her experience, as well as, extensive knowledge in addressing the target markets for specific projects throughout the world wide web, the knowledge of various technology/social networking sites, and the ability to provide substantial feedback on the quality of Mass Appeal Entertainment’s projects . The New Media Interns will work closely with the Marketing Campaign and Creative interns to spread visually creative content on various websites designed to increase Mass Appeal Entertainment’s Artists exposure.Qualifications for this position include:

  • A love of music and entertainment
  • Strong interest and at least basic knowledge of Marketing, Advertising, and Publicity
  • Must be a strong writer with excellent spelling and grammar
  • Must be proficient in Word, Excel, PowerPoint, AOL, and other Internet designs
  • Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail and follow through
  • Creative individuals are encouraged to apply

New Media Interns will:

  • Work in a variety of social communities and message boards where they will post Mass Appeal Entertainment content as him or herself.
  • Search for new communities, blogs, and networks for Mass Appeal Entertainment to use to promote music as the library and catalog of talent goes into new and emerging genres.
  • Work with Management to promote artists and develop content for social networking and music websites.
  • Support and maintain the maintenance of social networking sites for artists. (including but not limited to: MySpace, facebook, imeem, beebo, hi5, blackplanet, etc)
  • Work with YouTube and other viral video websites to promote video content.
  • Track content placement on the Internet, taking screen shots, and building reports with statistical data using web based tools like alexa.com and tubemogul.com.

Creative
Graphic Design

Mass Appeal Entertainment is looking for Graphic Designers to work on a variety of projects including, but not limited to: album covers, CD labels, One-sheets, posters, flyers, online banners, ads, and innovative Marketing Material. We would really like to see some ‘out of the box’ ideas that can be distributed digitally by our New Media team. Our artists represent different genres and musical trends, and the Graphic Designer must be able to capture an artist’s musical personality in their design. We are always looking to build our content with innovation and passion. We want your work to be seen in as many places as possible, both in the digital and physical world. We are currently in a re-vamping stage and will need an abundance of content to create maximum awareness and exposure for our projects. You can and will work closely with New Media interns and Management who will be responsible for posting the creative content.The intern will receive credit for his/her experience, as well as, portfolio and resume enhancement. The Graphic Designers will work closely with the other interns to visualize and execute the most creative and effective strategies to portray the ideas of Mass Appeal Entertainment.Qualifications for this position include:

  • Prior graphic design experience
  • Excellent knowledge of Adobe Creative Suite, Photoshop, Illustrator, InDesign or equivalent such as Quark, or Quark Express
  • Excellent understanding and experience in branding: including what branding means and its importance to the recognition, credibility, and quality of an artist’s product
  • Ability to produce multiple drafts quickly and efficiently
  • Ability to take initiative and conduct current market research of trends in; design, music, fashion, and current label artists then incorporate research into designs that reflect each Artists’ style, music and branding
  • Improve and refine consistency of design themes and branding
  • Demonstrate ability to multi-task and consistently meet deadlines
  • Comprehend marketing strategy and offer design solutions that will help promote the Mass Appeal Entertainment’s Artist roster
  • Must be comfortable working independently and in a team setting with regards to accepting responsibility
  • Must have an outstanding capacity to pay attention to detail

Web Design:

Interns will be responsible for designing or re-designing Mass Appeal Entertainment’s internet presence on a variety of websites including social networking sites, individual artist websites, and creating innovative platforms to increase awareness of Mass Appeal Entertainment owned content. It will be important to integrate all aspects of Mass Appeal content, including Audio and Visual capabilities, preferably with interactive features. We would like to incorporate the graphic design and video aspects of Mass Appeal’s documentation into our web design projects.The intern will receive credit for his/her experience, as well as, portfolio and resume enhancement. The Web Designer will work closely with Graphic Designers and Management to display the content provided by Mass Appeal Entertainment.Qualifications for this position include:

  • Prior web design experience
  • HTML/Flash knowledge required
  • Willing to discuss equipment and program needs for this position.
  • An excellent understanding of (and experience in) branding: including what branding means and its importance to the recognition, credibility, and quality of an artist’s product.
  • Ability to produce fully functional results in a timely manner.
  • Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail.

Videographers/Editors:

Videographers will need to be at location with video equipment (your own or property of Mass Appeal) to collect footage pertaining to documenting an artists development and also the record labels development. The video footage will be used in an online video blogging system, as well as on DVD’s and Reels produced under Mass Appeal Entertainment.Video Editors (If different from above) will be responsible for manipulating and editing the video footage collected by the Videographers, and possibly working with the Videographers or Mass Appeal Entertainment Management to make sure the most effective shots are being executed. The video editor will also be responsible for compressing the footage to be uploaded as a video blog to document all record label progress. The interns will receive credit for his/her experience, as well as, portfolio and resume enhancement. The Videographer will work closely with the Video Editor to visualize and execute the most creative and effective video strategy to portray the ideas of Mass Appeal Entertainment.Qualifications for this position include:

  • Prior video capturing and/or editing experience required
  • Willing to discuss equipment and program needs for this position.
  • An excellent understanding of (and experience in) all video capturing elements including sound, lighting, and B-Roll footage
  • Knowledge of equipment and software is necessary
  • Ability to work effectively and efficiently AND to produce drafts in a timely manner.
  • Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail.

General Business Administration

Any interns that are not assigned to OR do not choose to be in a specific ‘department’ will be included in the General Business Administration (GBA). This means that the interns might handle some tasks from each department, as well as, handle any request from Management without a departmental classification. The General and Specific duties outlined in the beginning of this document cover the wide range of responsibilities that may be requested at any given time. It is also within the GBA that most of the interns will start their internships, and upon gaining further knowledge and developing their interests, they can easily transition to a specific department.

Intern of the week!

Mass Appeal Entertainment’s
Intern of the Week:

Jennifer Maxson

Jen Maxson comes to MAE from Endicott College with worldly experience and global level interests. She has abstract thoughts and loves music so much it appears she cannot work without it playing in the background. She is like a tornado leaving a definite impression behind her. I am not sure if it is for inspiration or escape but when Jen isn’t designing traffic drivers, T-Shirts, or fan photos, she will most likely be cropping and harvesting her Facebook Farm!

  1. On my iPod you will find: M83, MGMT, Tom Petty, Passion Pit, Kings of Leon, anything besides jazz and latin music
  2. My first concert ever was:N’SYNC
  3. The best part of interning at MAE is: The experience and producing pieces I can add to my portfolio
  4. My dream job would be: Creating the designs for surfboards and owning my own boutique while living out in Southern California
  5. One song I will never get sick of is: We Own The Sky –M83
  6. My ringtone is currently:Something my friend Mike recorded onto my phone
  7. 3 artists I would like to have drinks with: I don’t know, any of the ones I’ve mentioned that are on my IPOD
  8. If I could follow one tour it would be: Kings of Leon
  9. The song that describes my life in 2009 is: Kids – MGMT
  10. 3 words that describe me are: free-spirited, fun-loving, artsy

Meet Libbi! MAE’s second INTERN of this week!!

Mass Appeal Entertainment’s
Intern of the Week:

Libbi Lingley

Libbi Lingley is perhaps the most dedicated of all MAE interns. She loves us so much that she actually came back for round 2! Taking on great design management responsibilities, Libbi has really grown while interning at Mass Appeal Entertainment. She has been able to create actual album artwork for 2 international releases, various solicitation sheets which the retailers receive when they are considering putting our albums in their stores and she has created various in-house documents designed to outline the Graphic Design needs of Mass Appeal Entertainment and to log which of these needs have been met vs. what future projects require completion. Libbi offers great turnaround time and excellent customer service and I sincerely hope that she gets a paid position doing what she loves because she will excel wherever she goes!

  1. On my iPod you will find: Deatch Cab for Cutie, Band of Horses, Modest Mouse, Mayday Parade, Owen, Yeah Yeah Yeahs, Eye Alaska
  2. My first concert ever was: Crosby, Stills and Nash
  3. The best part of interning at MAE is:Seeing my work printed. It’s pretty exciting when thousands of people are looking at your artwork worldwide
  4. My dream job would be:Collaborating on artwork with some of my favorite artists
  5. One song I will never get sick of is: Saves The Day, “ This is Not An Exit”
  6. My ringtone is currently: Band of Horses “The Funeral”
  7. 3 artists I would like to have drinks with:Ace Enders, Kenny Vasoli and Chris Conley
  8. If I could follow one tour it would be: 10th anniversary tour of New Found Glory and Saves the Day
  9. The song that describes my life in 2009 is: Justin Bieber “One Time”… haha just kidding! My iTunes most played song is Band of Horses “The Great Salt Lake” – so I guess that one
  10. 3 words that describe me are: Fun, energetic, hard working

Unpaid Internships: Scam or Success?

I say SUCCESS… Depending on the opportunity.

The email below was received after we posted one of our Internship offerings on craigslist.com. I can certainly appreciate the emotion that the author was feeling, which compelled him (or her) to take the precious time to reach out to us while chastising our methods.  If this person was searching Craigslist for a job or a paid internship, I wonder why they would take the time, excuse me, waste the time to write to us knowing that our opportunity wasn’t for them? Anyway, I feel sorry for the author if he/she had a negative experience from a previous internship. I also feel sorry for his/her future employers because feelings of entitlement in the workplace and in general society don’t really attract much positivity. I appreciate those who can also appreciate hard work, earning what you get, learning the ropes, earning their stripes, and those are willing to do whatever it takes to get where they want to go. My team must exude these qualities, wouldn’t you want yours to??

 

Response to Craigslist Ad:

 

Students and interns DO need “experience”. But they do NOT need to get it by giving their work away. In fact, no pay internships do not offer the professional experience they need.

 

Anyone who will not/can not pay them is obviously the type of person or business they should be ashamed to have on their resume anyway. Do you think professional contractors list the “experience” they got while nailing down a loose step at their grandmother’s house when they were seventeen?

 

If you, your company or gig was worth listing as desired experience, it would be able to pay for the services it received. The only experience they will get doing free work for you is a lesson learned in what kinds of scrubs they should not lower themselves to deal with.

 

I personally appreciated the above posted email because it sparked a great conversation in the office. We decided to take something negative and turn into something positive. What you will see below are some equally evoked responses from some of my current Interns (who by the way, regularly go above and beyond the call of duty). I enjoyed their reactions and the discussion that followed regarding the importance of internships and gaining experience. For the record, I appreciate my intern team more than anything. Our Interns are vital for the day to day operations and progression of company goals. The participation and task completion by our Intern team is extremely helpful and also provides an understanding of the opinions and desires of young music listeners and customers. New and fresh ideas come just as easily from the hungry minds of college students than the seasoned industry professionals.

 

For me, Interns provide a youthful vibrant atmosphere to the office on any given day. Tasks given to them are meant to introduce or reinforce a better understanding of the company’s mission and vision while hopefully sparking their interest to go above and beyond in effectively carrying out the assignment. At the end of the experience, the Intern should have a better idea of what they want to do with their lives and careers- so essentially we are helping to shape the work force of the future. That feels really good to me. It is important for me as an Internship provider to choose Interns who are hungry, driven, ambitious, passionate, dedicated, and who genuinely want to be here and show that they can make a difference. That is another reason why I appreciated the discussion we had regarding internships because all of this was confirmed for me! A special “Thank You” goes out to Kendra, Brad, and Kate for responding to the email and for allowing their thoughts to be added to our blog!

 

MAE Intern Response 1:

 

I would have to say that I wholeheartedly disagree with your point of view on unpaid internships.

 

First of all, the majority of internships are completed as a substitute for college credit. Instead of a paycheck, students earn life experience and valuable skills in place of being lectured to or reading countless chapters from monotonous textbooks.

 

Secondly, many large, reputable businesses provide students with the opportunity to intern with them, not just small upstart companies. Take MTV for example. Are you saying that MTV wouldn’t be a valuable addition to any resume? I do not think that any interviewer would scoff at an unpaid internship experience from it, or from any other business.

 

Thirdly, personal accomplishments are something to be proud of whether they receive “proper” recognition or not. There are no substitutes for values, passion, and a strong work ethic. Business owners want their employees to be committed and dedicated to their work, and what better way is there to learn them than at an internship supporting an industry that you care about? Of course, money is important to pay the bills, but it isn’t what ones entire live should revolve around.

 

I would also like to add that I am not even interning for credit, but only for the experience. It’s truly invaluable and I am participating in a once-in-a-lifetime opportunity that you should only hope to be able to experience one day. You are fully entitled to have your opinion, I just hope that you can now be a little more open-minded and understanding of why people should be proud, not “ashamed,” to put any type of experience on their resume. Knowledge is power. Have a nice day.

 

 -Kate, Mass Appeal Entertainment

 

MAE Intern Response 2:

 

Since the beginning the Music Industry has always offered internships for students and persons interested in the industry insight as to what goes on and how it works. It is not a typical industry where you train for your job at a University and start earning a living right off the bat. MOST industry internships are unpaid. Many of the jobs you take in this industry are used to build relationships and meet contacts. Look at anybody who has worked from the ground up and are successful in the Music Industry.  Sean “Diddy” Combs is a prime example; Sean started out as an Uptown Records intern, working for nothing because he LOVED music and saw the opportunity to show his hard work, dedication, and craft in the business.

 

So if you don’t like how this industry works, stay out of it and don’t waste your time writing petty emails when you have no clue what you are talking about. People “give” their work away to bond, build, create, and maintain relationships. They “give” their work away to get their name out there with the hope and belief that when an Executive job opportunity comes around, they have had the professional experience to do their job efficiently and properly. Working for $15/hour at a company filing invoices isn’t what the music industry is about. Working in this industry is about charisma, intelligence, the ability to spot new talent, people skills, and have the connections to make YOUR name mean something.

 

With your attitude towards this industry I hope you aren’t involved in it. If you are, get out quick because you won’t make it. I personally posted the Internship Ad you read and I gladly work for nothing, to gain experience and the reputation as a positive, hard working, smart individual in the music industry. Go get lost in the masses of other people who can’t stomach the fact that they might have to work a few days out of the week, not for nothing- but for something they are passionate about.

 

-Brad, Mass Appeal Entertainment

MAE Intern Response 3:

As an interning student I feel somewhat insulted by this unnecessary email. You can have your opinion on unpaid internships and you don’t have to apply for them. However when you’re lashing out and taking your time to tell a company that they’re “wrong”, it just makes you look immature and silly.

 

I’d like to throw in my reasons for taking an unpaid internship and why I’m not “lowering” myself in doing so.

 

First off I took my internship for college credit. I’m working for the credit and experience. This internship is an opportunity for me to explore other areas in design, something that I appreciate in regards to my future.

 

I actually think that unpaid internships are better than the paid ones. I have had more design related experience at this current internship than any other. I have friends who are currently in paying internships and complain how they sit around and answer phones while being marginalized. Sure there are some great internships that pay but they are rare. I get back on campus at the end of the day and get to say that I worked on a magazine ad or some cell phone wallpapers or some buddy icons. What’s even cooler is that stuff I created is up online and helping to promote a musician right now.

 

So I am by no means “ashamed” of putting Mass Appeal Entertainment on my resume. In fact I am proud to because I am receiving great experience. I’m learning about graphic design and seeing how a company is run. I feel that this payoff is much more valuable that an hourly wage.

 

-Kendra, Mass Appeal Entertainment

 

 

Posted by Rochelle for Mass Appeal Entertainment