Archive for May, 2010

In the Mix With MAE – Elykssor Clothing

There is a medieval belief that mystics spent their lives on a quest to find the “elixir of life”, a concoction that was believed to contain a recipe for the renewal of youth. It was believed that those who drank this elixir would be granted eternal life and youth. In 2008, Kyle Poissonnier took this belief to a new level when he founded his clothing line. You may have never heard of it, which is why I’m excited to help you get familiar with the story of and incredible talent behind Elykssor Clothing.

Development of Elykssor
Obtaining its name from the belief in the ‘elixir of life’, Elykssor Clothing was founded in 2008 by Kyle Poissonnier. While the idea began as a project for his senior Entrepreneur class at Husson University, he quickly realized that there was potential for success behind it. With 2008 being his start-up year, by 2009 Kyle had gained two equally enthusiastic business partners – Matthew and Steven Stern.

“We all wanted to come together and work three times as hard to get the brand to where we wanted it,” said Kyle. Together they have developed Elykssor into a lifestyle brand, one that is meant to target those who are driven by inner ambition, the quest for success, and essentially those looking to ‘Prolong Life’ – which has become the Brand’s slogan.

The first step in the trio’s business endeavor was redesigning the Brand, which included new logos, script writing and updating the overall Elykssor image. Like any start-up company, the team got their Brand name out there by using all of their contacts through print, web, and word of mouth. “As time went on we became walking spokesmen for our brand,” said Kyle. I can personally attest for their marketing efforts via social media, as Elykssor often takes over my Facebook newsfeed on a weekly basis!

Elykssor Hits NYC
With the partnership showing early signs of success, Elykssor had its first event in New York City on May 9, 2009. The event drew in around 200 guests, including multiple artists, professional athletes as well as shoe designers Shane and Shawn Ward. Selling their designs at the event, the guys raised enough money to help continue with the next step in the growth of the Brand.


(The faces behind Elykssor:
Left – Right: Matthew Stern, Kyle Poissonnier, Steven Stern)

Kyle explained,“After the event we decided it was time for a big time website and a whole new look that says ‘we’re different’”. With the majority of sales coming from the website, it was imperative to nail it. The website launched in December 2009 and was a huge success for Elykssor, with the initial blast sent out to over 20,000 people. Today the site averages roughly 300-400 hits daily.

Elykssor in the Media
Elykssor has also gained crucial attention from some top media outlets. They have appeared on blogs, including StyleInterviews, PM-Live andFashion Makes Me Horny. The team has taken full advantage of this, even providing ad campaign previews for the public. As their success continues to grow, it is pretty safe to say that we’ll be seeing more of Elykssor within the realm of fashion media.

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Published July 2009

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Published November 2009

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Published July 2009

The Look of Elykssor
The Elykssor team has worked with designers all over the country to put together some amazing and unique styles. Below are the top-selling pieces from both the Men’s and Women’s collections.

Gotta Stay Fly Remix (Men’s)
Working closely with an artist from Portland, Maine, the ‘Gotta Stay Fly Remix’ shirt was one of the first designs that was redesigned in 2009, by adding more graffiti and slightly changing the fabrics. Due to the colors and overall unique concept, this shirt has become one of the most popular.

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Above all the Rest (Men’s)
Keeping with the design of the ‘Gotta Stay Fly’ shirt on the back, ‘Above all the Rest’ has the Prolong Life, slogan across the front – making this form-fitting, v-neck style another top seller.

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The Progression (Women’s)
A consumer favorite, ‘The Progression’ offers a highly noticeable look with the gold foil. Kyle said, “Every girl who has purchased this shirt loves it and wants it in multiple colors.” However, this shirt is only, and will only, be featured in black.

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The Signature (Women’s)
A form fitting shirt, ‘The Signature’ is another Elykssor favorite. It is slightly longer, with scripts on the side and double foil going up the sides.

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Elykssor Gives Back
In addition to running their business, Matthew, Kyle and Steven have chosen to actively commit to assisting with fundraising for the Michael J. Fox Research Fondation for Parkinson’s Research
by donating 5% of their sales and 20% of their fundraising proceeds. The disease has had a direct impact on the Elykssor family, which has encouraged the team to help provide funding for a research program to help cure this disease that more than 1 million Americans are living with.

What’s Next for Elykssor?
While the custom shirts are the only items currently available for retail, Elykssor is in the process of expanding into a full custom clothing line, which will include a 16-piece Men’s and Women’s collection. However, for those of you already obsessed with the custom shirts, you will definitely be seeing more in the future. “We will always feature one or two custom T-shirts because that is where our roots are, and we always want to stay true to what we started with,” said Kyle.

As the Elykssor team looks ahead to their next event in the summer, it is clear to me that the hard work and determination behind this Brand is what will launch them further into and keep them on the mainstream fashion scene. I believe that with their unique styles and general idea behind the Brand, these three guys will stand out above many others in this competitive industry. It is highly suggested that you keep your eyes open for what Elykssor will produce next!

***Don’t forget to connect with Elykssor Clothing to get all of the latest news on what’s happening now and where they’re headed!***

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If you have a passion for, already have or are looking to start your own Indie clothing line, below are a few blog sites that I think are definitely worth noticing. They could be more than helpful to you -take a minute and check them out!

GenArt Pulse
Gen Art Discover is an online community that brings together aspiring designers, editors, buyers, bloggers and fashion consumers from around the world. It’s a place to find the hottest new talent, see and comment on designs before anyone else, and spend time in a forum where trends are born.

Kingdom of Style
This site gives you all the info you need to know relating to fashion and all things creative. Check it out!

Indie Fashion House
This site will be your one-stop guide to emerging fashion designers. Keep yourself in the mix and check out this site to get all the latest info on up and coming Indie designers.

UsTrendy
Check out UsTrendy, which as been dubbed a “safe haven for Indie fashion lovers and designers”. A fashion community that supports up-and-coming fashion designers, the site is currently home to thousands of designers and their work.

The sites listed below also offer so much great information and insight into the world of Indie fashion!

Refinery 29
Fashion Indie
Style Bubble
The Fashion Birdcage

Industry Question

With no limit for innovation, will technology replace DJs?

Club DJ’s are part magician, part travel agent. It’s their job to create an atmosphere, to keep the night and the mood flowing, to take the audience on a journey from one hour to the next. And it must be done seamlessly, for if the audience can tell when one track ends and other begins, the DJ isn’t doing his job properly.

– As written for Clinton Sparks (Purchase Clinton’s new single, “Favorite DJ” HERE)

Clinton Sparks releases “Favorite DJ” featuring Jermaine Dupri and DJ Class!!

Get Familiar with the new single from Clinton Sparks! “Favorite DJ” is the official DJ anthem for the DJ and by the DJ, featuring Jermaine Dupri and DJ Class. Produced by Clinton Sparks and DJ Snake. “Favorite DJ” is dedicated to representing the DJ, taking DJ culture to the next level and continuing the tradition set by many other DJ’s past and present who’ve shown the world that DJ’s can do more than just play and break the hits, they can make the hits, Get Familiar! Who’s your Favorite DJ?

“Favorite DJ” is now available for purchase in Clinton’s Store as well as on iTunes and Amazon.com, please support so that we can continue to bring you the best quality music possible!

Purchase the BUNDLE here! It comes with the Explicit, Clean, and Instrumental versions of “Favorite DJ”, as well as a more inclusive Artwork package!

Clinton Sparks: “Favorite DJ”
Featuring: DJ Class and Jermaine Dupri
Produced By: Clinton Sparks, DJ Snake and Kamau Georges
Written By: Clinton Sparks, DJ Class and Jermaine Dupri
Recorded and Mixed By: Kamau Georges, Marcus ‘DL’ Siskind and James Zaner at Blue Jay Recording, Carlisle, MA
Mastered By: Anthony Dawsey

FIND CLINTON SPARKS ONLINE:
B l o g :clintonsparks.com

F a c e b o o k : facebook.com/djclintonsparks

T w i t t e r : twitter.com/clintonsparks

M y s p a c e : myspace.com/djclintonsparks

Lyrics
INTRO:
JD: Get, get, get, get, get your ass on the dance floor
Clinton Sparks: (Jermaine Dupri)

JD: Get, get, get, get, get your ass on the dance floor
Clinton Sparks: (DJ Class)

JD: Get, get, get, get, get your ass to the dance floor
Clinton Sparks: (and I go by the name of Clinton Sparks)

JD: Get, get, get, get, get your ass on the dance floor
Clinton Sparks: (and tonight, I’M GONNA BE YOUR FAVORITE DJ)

DJ CLASS VERSE:
How could anybody say that dey the shit like I be
Bring the club to life like I done gave the crowd an IV
I P, not me, anywhere I go they follow me
Moet straight from the bottle while I hook up my Serato
Then I say check, One, Two
Need more than one fly girl, gimme two
All of yawl together huh? Bring your whole crew
Tryin’ to fit you all in the DJ booth
Sip on something eighty proof
Get these sexy ladies loose
Tear the club up raise the roof
Then link up wit me like Bluetooth

CLINTON SPARKS CHORUS:
Lemme see you hit the floor (c’mon)
I know that your wit it
Till ya body soaked
Girl you know you can get it
I’m gonna play for you tonight like it’s your birthday
Tonight I’m gonna be you’re FAVORITE DJ

(Lemme hear you say)
Go, go, say GO DJ
(Lemme hear you say)
Go, goooo, say GO DJ
(Lemme hear you say)
Go, goooo, say GO DJ
Tonight I’m gonna be your Favorite DJaaaaaaay (that’s me)
Ay, Ay, Deee Jaaay
Ay, Ay, Deee Jaaay
Ay, Ay, Deee Jaaay
Ay, Ay, Ay

JERMAINE DUPRI VERSE:
One, Two – One, Two
In the place to be, I go by the name of Jermaine Dupri

First I let everybody know who I am
Den I drop the hottest jam
Den I watch this bitch go crazy, where I’m from we call it ham (atl)
Then I hit the roll call
Just to get to know ya’ll
Then I take a sip a what I’m drinking just to show ya’ll (circoc baby)
Why the club keep callin’ me back
Why the dance floor so damn packed
Why when he play the same thing; I play; his shit just don’t sound
Like that (uh, uuh)
Or this (nope)
Just like the homie Class girlfriend, I’m The Shit
That, or this, it’s amazing what I can getchu ta do wit the flick of my wrist

CLINTON SPARKS CHORUS:
Lemme see you hit the floor (oh)
I know that your wit it (yup)
Till ya body soaked (uh huh)
Girl you know you can get it (yup)
I’m gonna play for you tonight like it’s your birthday (c’mon)
Tonight I’m gonna be you’re FAVORITE DJ

(Lemme hear you say)
Go, go, say GO DJ
(Lemme hear you say)
Go, goooo, say GO DJ
(Lemme hear you say)
Go, goooo, say GO DJ (ya heard)
Tonight I’m gonna be your Favorite DJaaaaaaay (always)
Ay, Ay, Deee Jaaay (that’s me)
Ay, Ay, Deee Jaaay (that’s me)
Ay, Ay, Deee Jaaay (that’s me)
Ay, Ay, Ay

JERMAINE DUPRI BRIDGE:
Now let’s go
JD, Clinton Sparks and Class wanna see ya shake dat ass (Get on the floor and Break it down)
JD, Clinton Sparks and Class wanna see ya move dat ass (Get on the floor, Break it down)
JD, Clinton Sparks and Class wanna see ya shake dat ass (Get on the floor and Break it down)
JD, Clinton Sparks and Class wanna see ya move dat ass (Break it down, down, down)

CLINTON SPARKS CHORUS:
Lemme see you hit the floor
I know that your wit it
Till ya body soaked
Girl you know you can get it
I’m gonna play for you tonight like it’s your birthday
Tonight I’m gonna be you’re FAVORITE DJ

(Lemme hear you say)
Go, go, say GO DJ
(Lemme hear you say)
Go, goooo, say GO DJ
(Lemme hear you say)
Go, goooo, say GO DJ
Tonight I’m gonna be your Favorite DJaaaaaaay
Ay, Ay, Deee Jaaay
Ay, Ay, Deee Jaaay
Ay, Ay, Deee Jaaay
Ay, Ay, Ay

IOTW – Jon Dym

Mass Appeal Entertainment’s
Intern of the Week:

Jon Dym

Jon comes to Mass Appeal via JWU where he is studying for his Masters in Sports, Entertainment, and Event Management. His major is focused on the entertainment and sports industries and from this he has learned a lot with regards to putting on shows/events, setting up meetings, knowledge of restaurants, etc. He came here knowing that he wanted to be involved with the Music industry and from the experience gained in Artist promotion, he now knows he wants to focus on management. We wish Jon the best in his future endeavors, as he ventures back to New York to join the working world!

  1. The first CD I ever bought was: Jay-Z: Reasonable Doubt
  2. The artist I admire the most is:Dr. Dre
  3. I’m hoping this experience at MAE will: Teach me more about the music industry and open my eyes to new artists and music
    .
  4. My dream vacation would be: A cruise around Europe with my 6 best friends
  5. One album I could listen to constantly is: The Chronic 2001 by Dr. Dre
  6. On my iPod you will find: Everything from Hip Hop, House, Ska, Reggae, Punk Rock and Country
  7. My ideal job would be: Music Producer
  8. When I’m not interning at MAE you can find me: At Johnson and Wales University or working on my music at home
  9. My guilty pleasure song is: “All I Want For Christmas” Mariah Carey
  10. 3 words that describe me are: talented, outgoing and motivated