Posts Tagged ‘mass appeal entertainment’

In the Mix With MAE – Elykssor Clothing

There is a medieval belief that mystics spent their lives on a quest to find the “elixir of life”, a concoction that was believed to contain a recipe for the renewal of youth. It was believed that those who drank this elixir would be granted eternal life and youth. In 2008, Kyle Poissonnier took this belief to a new level when he founded his clothing line. You may have never heard of it, which is why I’m excited to help you get familiar with the story of and incredible talent behind Elykssor Clothing.

Development of Elykssor
Obtaining its name from the belief in the ‘elixir of life’, Elykssor Clothing was founded in 2008 by Kyle Poissonnier. While the idea began as a project for his senior Entrepreneur class at Husson University, he quickly realized that there was potential for success behind it. With 2008 being his start-up year, by 2009 Kyle had gained two equally enthusiastic business partners – Matthew and Steven Stern.

“We all wanted to come together and work three times as hard to get the brand to where we wanted it,” said Kyle. Together they have developed Elykssor into a lifestyle brand, one that is meant to target those who are driven by inner ambition, the quest for success, and essentially those looking to ‘Prolong Life’ – which has become the Brand’s slogan.

The first step in the trio’s business endeavor was redesigning the Brand, which included new logos, script writing and updating the overall Elykssor image. Like any start-up company, the team got their Brand name out there by using all of their contacts through print, web, and word of mouth. “As time went on we became walking spokesmen for our brand,” said Kyle. I can personally attest for their marketing efforts via social media, as Elykssor often takes over my Facebook newsfeed on a weekly basis!

Elykssor Hits NYC
With the partnership showing early signs of success, Elykssor had its first event in New York City on May 9, 2009. The event drew in around 200 guests, including multiple artists, professional athletes as well as shoe designers Shane and Shawn Ward. Selling their designs at the event, the guys raised enough money to help continue with the next step in the growth of the Brand.

(The faces behind Elykssor:
Left – Right: Matthew Stern, Kyle Poissonnier, Steven Stern)

Kyle explained,“After the event we decided it was time for a big time website and a whole new look that says ‘we’re different’”. With the majority of sales coming from the website, it was imperative to nail it. The website launched in December 2009 and was a huge success for Elykssor, with the initial blast sent out to over 20,000 people. Today the site averages roughly 300-400 hits daily.

Elykssor in the Media
Elykssor has also gained crucial attention from some top media outlets. They have appeared on blogs, including StyleInterviews, PM-Live andFashion Makes Me Horny. The team has taken full advantage of this, even providing ad campaign previews for the public. As their success continues to grow, it is pretty safe to say that we’ll be seeing more of Elykssor within the realm of fashion media.

Published July 2009

Published November 2009

Published July 2009

The Look of Elykssor
The Elykssor team has worked with designers all over the country to put together some amazing and unique styles. Below are the top-selling pieces from both the Men’s and Women’s collections.

Gotta Stay Fly Remix (Men’s)
Working closely with an artist from Portland, Maine, the ‘Gotta Stay Fly Remix’ shirt was one of the first designs that was redesigned in 2009, by adding more graffiti and slightly changing the fabrics. Due to the colors and overall unique concept, this shirt has become one of the most popular.


Above all the Rest (Men’s)
Keeping with the design of the ‘Gotta Stay Fly’ shirt on the back, ‘Above all the Rest’ has the Prolong Life, slogan across the front – making this form-fitting, v-neck style another top seller.


The Progression (Women’s)
A consumer favorite, ‘The Progression’ offers a highly noticeable look with the gold foil. Kyle said, “Every girl who has purchased this shirt loves it and wants it in multiple colors.” However, this shirt is only, and will only, be featured in black.


The Signature (Women’s)
A form fitting shirt, ‘The Signature’ is another Elykssor favorite. It is slightly longer, with scripts on the side and double foil going up the sides.


Elykssor Gives Back
In addition to running their business, Matthew, Kyle and Steven have chosen to actively commit to assisting with fundraising for the Michael J. Fox Research Fondation for Parkinson’s Research
by donating 5% of their sales and 20% of their fundraising proceeds. The disease has had a direct impact on the Elykssor family, which has encouraged the team to help provide funding for a research program to help cure this disease that more than 1 million Americans are living with.

What’s Next for Elykssor?
While the custom shirts are the only items currently available for retail, Elykssor is in the process of expanding into a full custom clothing line, which will include a 16-piece Men’s and Women’s collection. However, for those of you already obsessed with the custom shirts, you will definitely be seeing more in the future. “We will always feature one or two custom T-shirts because that is where our roots are, and we always want to stay true to what we started with,” said Kyle.

As the Elykssor team looks ahead to their next event in the summer, it is clear to me that the hard work and determination behind this Brand is what will launch them further into and keep them on the mainstream fashion scene. I believe that with their unique styles and general idea behind the Brand, these three guys will stand out above many others in this competitive industry. It is highly suggested that you keep your eyes open for what Elykssor will produce next!

***Don’t forget to connect with Elykssor Clothing to get all of the latest news on what’s happening now and where they’re headed!***

Photobucket Photobucket Photobucket


If you have a passion for, already have or are looking to start your own Indie clothing line, below are a few blog sites that I think are definitely worth noticing. They could be more than helpful to you -take a minute and check them out!

GenArt Pulse
Gen Art Discover is an online community that brings together aspiring designers, editors, buyers, bloggers and fashion consumers from around the world. It’s a place to find the hottest new talent, see and comment on designs before anyone else, and spend time in a forum where trends are born.

Kingdom of Style
This site gives you all the info you need to know relating to fashion and all things creative. Check it out!

Indie Fashion House
This site will be your one-stop guide to emerging fashion designers. Keep yourself in the mix and check out this site to get all the latest info on up and coming Indie designers.

Check out UsTrendy, which as been dubbed a “safe haven for Indie fashion lovers and designers”. A fashion community that supports up-and-coming fashion designers, the site is currently home to thousands of designers and their work.

The sites listed below also offer so much great information and insight into the world of Indie fashion!

Refinery 29
Fashion Indie
Style Bubble
The Fashion Birdcage


Clinton Sparks releases “Favorite DJ” featuring Jermaine Dupri and DJ Class!!

Get Familiar with the new single from Clinton Sparks! “Favorite DJ” is the official DJ anthem for the DJ and by the DJ, featuring Jermaine Dupri and DJ Class. Produced by Clinton Sparks and DJ Snake. “Favorite DJ” is dedicated to representing the DJ, taking DJ culture to the next level and continuing the tradition set by many other DJ’s past and present who’ve shown the world that DJ’s can do more than just play and break the hits, they can make the hits, Get Familiar! Who’s your Favorite DJ?

“Favorite DJ” is now available for purchase in Clinton’s Store as well as on iTunes and, please support so that we can continue to bring you the best quality music possible!

Purchase the BUNDLE here! It comes with the Explicit, Clean, and Instrumental versions of “Favorite DJ”, as well as a more inclusive Artwork package!

Clinton Sparks: “Favorite DJ”
Featuring: DJ Class and Jermaine Dupri
Produced By: Clinton Sparks, DJ Snake and Kamau Georges
Written By: Clinton Sparks, DJ Class and Jermaine Dupri
Recorded and Mixed By: Kamau Georges, Marcus ‘DL’ Siskind and James Zaner at Blue Jay Recording, Carlisle, MA
Mastered By: Anthony Dawsey

B l o g

F a c e b o o k :

T w i t t e r :

M y s p a c e :

JD: Get, get, get, get, get your ass on the dance floor
Clinton Sparks: (Jermaine Dupri)

JD: Get, get, get, get, get your ass on the dance floor
Clinton Sparks: (DJ Class)

JD: Get, get, get, get, get your ass to the dance floor
Clinton Sparks: (and I go by the name of Clinton Sparks)

JD: Get, get, get, get, get your ass on the dance floor
Clinton Sparks: (and tonight, I’M GONNA BE YOUR FAVORITE DJ)

How could anybody say that dey the shit like I be
Bring the club to life like I done gave the crowd an IV
I P, not me, anywhere I go they follow me
Moet straight from the bottle while I hook up my Serato
Then I say check, One, Two
Need more than one fly girl, gimme two
All of yawl together huh? Bring your whole crew
Tryin’ to fit you all in the DJ booth
Sip on something eighty proof
Get these sexy ladies loose
Tear the club up raise the roof
Then link up wit me like Bluetooth

Lemme see you hit the floor (c’mon)
I know that your wit it
Till ya body soaked
Girl you know you can get it
I’m gonna play for you tonight like it’s your birthday
Tonight I’m gonna be you’re FAVORITE DJ

(Lemme hear you say)
Go, go, say GO DJ
(Lemme hear you say)
Go, goooo, say GO DJ
(Lemme hear you say)
Go, goooo, say GO DJ
Tonight I’m gonna be your Favorite DJaaaaaaay (that’s me)
Ay, Ay, Deee Jaaay
Ay, Ay, Deee Jaaay
Ay, Ay, Deee Jaaay
Ay, Ay, Ay

One, Two – One, Two
In the place to be, I go by the name of Jermaine Dupri

First I let everybody know who I am
Den I drop the hottest jam
Den I watch this bitch go crazy, where I’m from we call it ham (atl)
Then I hit the roll call
Just to get to know ya’ll
Then I take a sip a what I’m drinking just to show ya’ll (circoc baby)
Why the club keep callin’ me back
Why the dance floor so damn packed
Why when he play the same thing; I play; his shit just don’t sound
Like that (uh, uuh)
Or this (nope)
Just like the homie Class girlfriend, I’m The Shit
That, or this, it’s amazing what I can getchu ta do wit the flick of my wrist

Lemme see you hit the floor (oh)
I know that your wit it (yup)
Till ya body soaked (uh huh)
Girl you know you can get it (yup)
I’m gonna play for you tonight like it’s your birthday (c’mon)
Tonight I’m gonna be you’re FAVORITE DJ

(Lemme hear you say)
Go, go, say GO DJ
(Lemme hear you say)
Go, goooo, say GO DJ
(Lemme hear you say)
Go, goooo, say GO DJ (ya heard)
Tonight I’m gonna be your Favorite DJaaaaaaay (always)
Ay, Ay, Deee Jaaay (that’s me)
Ay, Ay, Deee Jaaay (that’s me)
Ay, Ay, Deee Jaaay (that’s me)
Ay, Ay, Ay

Now let’s go
JD, Clinton Sparks and Class wanna see ya shake dat ass (Get on the floor and Break it down)
JD, Clinton Sparks and Class wanna see ya move dat ass (Get on the floor, Break it down)
JD, Clinton Sparks and Class wanna see ya shake dat ass (Get on the floor and Break it down)
JD, Clinton Sparks and Class wanna see ya move dat ass (Break it down, down, down)

Lemme see you hit the floor
I know that your wit it
Till ya body soaked
Girl you know you can get it
I’m gonna play for you tonight like it’s your birthday
Tonight I’m gonna be you’re FAVORITE DJ

(Lemme hear you say)
Go, go, say GO DJ
(Lemme hear you say)
Go, goooo, say GO DJ
(Lemme hear you say)
Go, goooo, say GO DJ
Tonight I’m gonna be your Favorite DJaaaaaaay
Ay, Ay, Deee Jaaay
Ay, Ay, Deee Jaaay
Ay, Ay, Deee Jaaay
Ay, Ay, Ay

IOTW – Jon Dym

Mass Appeal Entertainment’s
Intern of the Week:

Jon Dym

Jon comes to Mass Appeal via JWU where he is studying for his Masters in Sports, Entertainment, and Event Management. His major is focused on the entertainment and sports industries and from this he has learned a lot with regards to putting on shows/events, setting up meetings, knowledge of restaurants, etc. He came here knowing that he wanted to be involved with the Music industry and from the experience gained in Artist promotion, he now knows he wants to focus on management. We wish Jon the best in his future endeavors, as he ventures back to New York to join the working world!

  1. The first CD I ever bought was: Jay-Z: Reasonable Doubt
  2. The artist I admire the most is:Dr. Dre
  3. I’m hoping this experience at MAE will: Teach me more about the music industry and open my eyes to new artists and music
  4. My dream vacation would be: A cruise around Europe with my 6 best friends
  5. One album I could listen to constantly is: The Chronic 2001 by Dr. Dre
  6. On my iPod you will find: Everything from Hip Hop, House, Ska, Reggae, Punk Rock and Country
  7. My ideal job would be: Music Producer
  8. When I’m not interning at MAE you can find me: At Johnson and Wales University or working on my music at home
  9. My guilty pleasure song is: “All I Want For Christmas” Mariah Carey
  10. 3 words that describe me are: talented, outgoing and motivated

Intern of the Week Opinion: LP, EP, IP?

Zack Trahan:

(L)ong (P)layer, (E)xtended (Player), (I)nfinite (P)layer?

As gramophone and vinyl records were developed throughout the 20th century, their play lengths varied between about 5 minutes to 60 minutes based off of the record size, width of the grooves speed of the player, etc.

When Phillips and Sony first developed the compact disc format in the late 1970s, they specifically set its maximum length at 74 minutes to ensure that a single disc could hold all of Beethoven’s 9th symphony.

Now in the age of the mp3, a single audio file can play virtually for ever.

Many artists are left wondering whether to embrace this infinite play time as a new level of artistic freedom or a destruction of one of the defining parameters of modern music making.

In a recent interview with, indie music icon Sufjian Stevens ruminates at what seems to be a “creative crossroads”:

“I feel that the album no longer has a stronghold or has any real bearing anymore. The physical format itself is obsolete; the CD is obsolete and the LP is kinda nostalgic.
I’m wondering, what’s the value of my work once these forms are obsolete and everyone’s just downloading music?”

His attitude may be a bit dismal, but Stevens addresses an important point: How much longer will the 74-minute format govern musical creation?

In The Mix… Th(ink) About This…

Ink. Lots of ink.

Why I’m writing this…

Part of growing up is learning how to express yourself. I grew up with a lot of remarkable artists and musicians, constantly exploring new modes of expression.  Most of us were committed graffiti writers up until the age of 18 when it became a risk to go jail and pay thousands of dollars in fines. Consequently, calculus class with Mr. Irwin became the studio where some of the best art my friends and I produced in high school; drawing full sleeves on our arms with sharpies and pens. Used to having our graffiti taken down, we accepted the impermanence of our work and that in a few shower’s time every intricate design we drew on ourselves would be washed away. On the flipside, there was always a blank canvas to look forward to. Every three days or so we’d have new art on display covering our forearms keeping things fresh and current. Mr. Irwin always commented that we looked like “hoodlums” – I’m sure he never realized that we were writing out stylized interpretations of equations on our arms inspired by his…aridity. (That still remains a sort of bonus chuckle.)

No doubt this is where my fascination with body art developed, but I couldn’t imagine having a piece of my body permanently inked with one piece. My tastes change too often, and I grew fond of the idea that my arms were portable, personal, and most importantly renewable canvases.

It wasn’t until I got to college that I heard through a friend about this new ink that was supposedly removable with the single scan of a laser. My curiosity was piqued and I started researching, interviewed a few tattoo artists and discovered the following. Enjoy!

Information on do-it-yourself body art

Information on all types of body art

Impermanent tattoos: Here to stay?

Ever changed your mind? Ever thought of a better way to say something after you already said it? Or have you ever made a mistake that you just wanted to erase altogether?

Tattoos have been around for about 5,000 years, and perhaps even longer: changes of heart. The young company Freedom-2 has combined these two human traditions by creating a new type of tattoo ink that is designed specifically with future removal in mind – “Infinitink”.

The Back Story

The concept was originally developed at Duke University’s Kenan Plastic Surgery Research Center by Dr. Bruce Klitzman and surgical resident Kim Koger. The surgeons noted that mastectomy patients (patients experiencing partial or full surgical removal of the breasts) often got tattoos to simulate the areolar area around a nipple that was reconstructed from tissue. But as the breast heals, the nipple can shift position, and the patients often end up unhappy about the result. Klitzman realized that perhaps tattooing could be thought of as drawing with a “pencil instead of a pen”…

Meanwhile, another group headed by dermatologist R. Rox Anderson of Harvard Medical School had the same idea, having treated many patients who were dissatisfied with their tattoo removals.

The two groups ended up spending nearly a year in front of a judge disputing patenting rights over an embryotic idea for removable tattoos. Eventually, venture capitalist Craig Drill offered the funding for the two groups to consolidate their efforts, and the company
Freedom-2 was born.

How It Works

Freedom-2 went on to develop what is now called “P2E” technology (Particle Enhancement and Encapsulation). P2E Infinitink consists of tiny “microspheres” (roughly 1 micrometer in diameter) constructed from the same FDA approved polymers utilized in plastic surgery. They encapsulate colored dyes in place of traditional ink pigments. The microspheres also contain a dopant that absorbs a particular wavelength of light, and the right laser can synthesize enough energy to activate the dopant and burst the microsphere. Simply put, the site of the tattoo can be scanned over with a laser that will instantly disperse the microspheres, dyes, and ideally, the tattoo.

More specific information on how it works

Even MORE specific information on how it works

What people like about it:


Infinitink is ostensibly safer than many other tattoo inks on the market. The FDA website warns that though some tattoo inks are approved for cosmetic use, “none are approved for injection under the skin”. Because there have not been any widespread concerns about tattoo safety, the FDA has designated tattoo regulation a lower priority – tattooing, in fact, falls under state and local regulations. Treated like a secret recipe, most if not all ink distributors keep hush about the contents of their ink, free of pressure from health authorities. Some inks have been found to have heavy metals such as lead, iron, and even carcinogens in tattoo ink – ingredients more suitable for automobile paint.

The dye inside the Infinitink microspheres is about as harmful as water-based food coloring. Once shattered by the laser, the nano-sized microsphere fragments are small enough to be disposed of by the body like dead cells or bacteria. The removal process also causes considerably less damage to the skin than traditional tattoo removals.


Infinitink would require only one visit to a removal specialist. This saves lots of time and money, whereas traditional tattoo removals can take several visits and cost hundreds, even thousands of dollars – and a lot of pain.

*Good for Business

Martin Schmieg, CEO of Freedom-2 claims that roughly 25% of people over the age of 18 in the U.S. have tattoos, and another 25% over 18 are considered “fence sitters” – people who would like a tattoo but aren’t entirely confident about the commitment. Schmieg aspires to convert that other 25% to tattoo-getters, virtually doubling the number of tattoos in the U.S.

What people don’t like about it:


Though the removal process costs significantly less than traditional tattoo removal, the ink itself is much more expensive: a tattoo can cost up to five times more than traditional inks.

*Philosophical Concerns

Some tattoo artists feel that Infinitink undermines the tradition of commitment behind getting a permanent tattoo. To many artists, the concept of their art being given the option of “disposable” is hardly enticing, even insulting. Check out this video below to see what artists are saying about Infinitink.

Famed tattoo parlor “Miami Ink” will not allow removable ink


Because Infinitink is such a new product, the only hue that has been approved by the FDA for distribution is black, and very recently a shade of red. “It’s actually harder to use” Says tattoo artist Brenda Wynne, “You can’t use A&D ointment on it, which helps the needle glide through the skin”. According to an informational pamphlet given to Brenda and other tattoo artists by Freedom-2, the tattoo must be worn for a minimum of two years before getting removed. When asked why specifically the ointment can’t be used, or why the tattoo must be on for at least two years, she simply replied “They didn’t tell me”.


Though Infinitink is quite prospective, it still has some proving to do in the field.  Wynne claims to have 2-3 clients per month who specifically request Infinitink. “Not many people know about it yet” says Wynne. Coupled with this lack of exposure, there are still many questions that even artists like Wynne aren’t sure about. If it is going to take two years before clients can start to remove their removable tattoos, it would be inaccurate to say Infinitink has proven itself.

Artist Todd “The Todd” Sorensen cautions: “When you’re getting a tattoo, removable or not, you should consider it a permanent decision.”

Freedom-2 CEO Martin Shmieg sports and de-sports the world's first Infinitink removable tattoo.

I interviewed the owner of Stingray Body Art in Allston, MA by the name of Brenda Wynne who was kind enough to share her thoughts on Infinitink amidst a busy schedule. Here is what she had to say:

MAE: When did you first start using Infinitink?
BW: Sometime last year, I don’t really recall the date but I’d say about a year.
MAE: And has it been popular?
BW: As soon as I put it in my bio (shrugs) yeah.
MAE: For the artist, is it any different to use Infinitink as opposed to traditional inks?
BW: It’s actually harder to use – you can’t use A&D ointment with it, an ointment that helps the needle glide through the skin. They told me not to but I don’t know why, it draws the ink out for some reason. It’s also a little watery, and once you open a container of it you have to use it all, so it would cost [the tattoo-getter] more money because I have to go through a whole bottle of it once it’s open.
MAE: Is this something you would recommend to people?
BW: Yeah I’m for it, but people need to realize it is a lot more expensive. A lot of people get it for their parents, so their parents don’t freak out. I had this one guy start out with Infinitink, getting a huge sleeve and the thing is, sometimes it doesn’t heal the best and you have to go over it again. So I said to him “Look, you’re obviously not going to get this removed, just tell your dad it’s Infinitink and we’ll use real ink or it’s gonna cost you a hell of a lot more and it’s not gonna look as sharp”.
MAE: Do you do removals here?
BW: No we’re working on that, it actually requires a medical device and you have to be a doctor.
MAE: Have you seen what these tattoos look like after they’ve been removed?
BW: No, because it hasn’t been out long enough; you have to wait two years.
MAE: Physiological reasons?
BW: I don’t know, it just said that on the pamphlet they gave me.
MAE: Is this something you would advertise as a way to draw in more clients?
BW: Well you know I use all different kinds of inks that people come here for, like Vegan Ink.
MAE: Vegan ink? What animal products are found in other tattoo inks?
BW: Glycerin, which has gelatin in it.
MAE: Do you think that this is something that is going to blow up and actually become a revolutionary installment to the tattoo industry or is this just a trend?
BW: Nah it’s not gonna blow up. I think it’s gonna be a nice thing to have and to offer people but I don’t think it is going to ‘blow up’. The UV ink is a lot more popular.
MAE: UV ink?
BW: Yeah it glows in the dark! So I could tattoo your whole face and (once it heals) you wouldn’t be able to see anything until you walk under a black light.
MAE: And that has been particularly popular?
BW: Yeah it has been pretty popular, and I just found this stuff [after Infinitink] when I ran out of white and was looking for my white and I found this and was like “Whoa people are gonna love this!” .
MAE: And I’ve heard that the only Infinitink ‘color’ they have available is black?
BW: They came out with a red too but I haven’t gotten it yet. And no matter what, you cannot remove white ink. It just turns black under a laser, and I’m not sure specifically why.
MAE: Sounds like there are still a lot of questions to answer and proving to be done before Infinitink makes any big strides. Thanks for your time!
BW: Thank you!

Here are a couple more related articles on Infinitink I found interesting:

Zack Trahan, April ’10

Introducing…Noel Gourdin

Or…Reintroducing Noel Gourdin

You may have never heard of Noel Gourdin, or it may have been a while since you have heard from him, but for all of you, we have some exciting news to share. First and foremost we hope you will join Noel’s New Mailing List! Noel has recently signed to independent Boston-based Label Mass Appeal Entertainment. Since the signing, Noel has been in the studio recording his new album. The album is not yet titled and if you join the mailing list and follow Noel online, you will receive all of this information as soon as it becomes available!

Sign Up Here

The New Album

The Mass Appeal Entertainment team had the chance to preview some tracks from Noel’s new album, and were all very impressed. He continues to deliver the unique sounds from the soul that fans fell in love with when Noel first hit the music scene. Everybody here at Mass Appeal can’t wait for the day the album is ready to be released.

This album features great production offered by The Heavyweights, Surefire Music Group/Surefire Music Group Official Site, and some amazing Songwriting from Ryan Toby, Kevin Ross, Alvin Garrett, Noel himself, and more.

Noel is scheduled for his album packaging photo shoot in the coming weeks and soon you will get to see the results of this!

Join New Mailing List

Please join the new mailing list and visit Noel’s other websites! Check out these pages to hear songs off Noel’s previous album, view pictures, and receive updates regarding Noel right away. BECOME A FAN!!!

Find Noel Here

Click To Play Music

Industry Question: Record Labels vs. The Radio

There’s been a lot of hype surrounding the Performance Right’s Act and ruling for radio stations to pay performance royalties to record labels. MAE wants to know what you think!

Should radio stations have to pay record labels to play music? Is it fair to implement this law given the longstanding tradition of not having to pay performance royalties for the use of masters? Are record labels right in demanding compensation for the use of their tracks? Is the Performance Rights Act just another money making scheme being implemented to offset poor record sales or have radio stations just been stingy in compensating artists? Is the claim that radio stations provide promotion to artists and thus shouldn’t have to pay for their songs legitimate? Should there be a trade-off between promotion and royalties?

Who’s side are you on? Let us know!

For more information on the Performance Rights Act its related issues check out our blog post below!


IOTW Opinion: Radio Royalties and Record Labels

Ashley Macaulay: Radio Royalties and Record Labels

Conflict between the radio and recording industry has been escalating over new legislation proposing artist and label royalties for radio airplay. The Performance Rights Act calls for radio broadcasters to pay royalties in order to air recorded music, effectively overturning a 70 year copyright standard. If the bill passes, it potentially could force radio stations to pay around $500 million annually, which would be split between artists and record labels.

Supporters of the act claim that artists and labels deserve to be compensated for use of their work, and point out that music publishers are paid for underlying the words and composition of tracks. Sound recordings are considered intellectual property, and radio stations have fundamentally been capitalizing on artists’ and labels’ work for free. Proponents of the act believe that the royalties to artists will support not only their livelihood, but help foster further creativity and motivation. The increased revenue to labels may provide relief to the current losses accrued by falling record sales, and could supply extra income to be spent on artist support and development.

Opponents of the Performance Rights Act point out that the costs of paying royalties to radio could be disastrous. Increased spending and consequent decreased revenue to large stations may result in less spending in important areas, such as community service and outreach programs. Small stations could be forced out of business- especially local and college setups. Furthermore, stations may begin to play less music and revert to talk-shows and advertising to offset the royalty payments and costs. The act may also be detrimental to independent artists, as stations may decide it is less risky and more economical to play acts signed to major labels with an established fan base instead of trying to promote new music.

The advantages and disadvantages of the Performance Rights Act are both strongly defined and pose a wide range of problems. However, I believe that given the nature and custom of copyright law, the act should be implemented. Copyright law exists to protect intellectual property and promote innovation and is based on the idea of compensating creators and owners of work. Given the nature of radio play and the emphasis it places on recordings, I feel it is only natural that copyright law be exercised. Radio companies would simply need to adjust to the cost increase in sound recordings- just as other businesses acclimatize to price changes in factors of production. Business models could be altered and creative new ideas generated to help counteract the effect of the royalty payment, perhaps resulting in greater operational efficiency. In respect to arguments claiming that radios would revert to more talk-based shows to offset costs, I believe that such actions would significantly lower the radio consumer base and would not be highly utilized by stations.

The relationship between radio and the recording industry is reciprocal; radio needs sound recordings to attract listeners and fans and labels utilize radio extensively for artist and album promotion. Which side is “right”? Is the Performance Rights Act fair? Should radio stations be responsible for compensating artists and labels for their work? Are labels and artists wrong in seeking royalties for the airing of recorded music? Is there a better way to handle the issue?

Sources & More Information:

Summer Internships with Mass Appeal Entertainment

Mass Appeal Entertainment Internship

It is that time of year and students are returning to Boston for the Summer or looking to come to Boston for an interesting Summer Experience! Whatever your story is, we are interested in meeting you! Mass Appeal Entertainment is currently seeking interns for the Summer Semester to carry on with the post release promotion for previously released albums such as Eye Legacy from Lisa “Left Eye” Lopes, Life ‘n Love from Lisa Lisa, and Festa Mascarado from Suzanna Lubrano, as well as to assist with some high profile exciting forthcoming releases, specifically, The Process from Memphis Bleek and a new album from Noel Gourdin. It is a great time to a part of Mass Appeal Entertainment! Please take a look at the position descriptions below and if you are interested in learning more, please request more information. You can also apply by following the Application Process below!

Application Process

To apply for an internship with Mass Appeal Entertainment, please send a resume (and/or a portfolio) and cover letter to Rochelle Goldsmith. Once you email your material, we will schedule you for an interview. We will then call you once we make a decision. This is a great internship in a competitive industry so we must be firm in our selection process. However we do invite anyone who is seriously interested to put their best foot forward and apply!

The cover letter should include the following:

  • Why you want to intern with Mass Appeal?
  • What you think you can gain from a Mass Appeal internship?
  • What you think you can bring to Mass Appeal?

Thank you!


Rochelle Goldsmith
General Manager
Mass Appeal Entertainment
119 Braintree Street
Suite 211
Boston, MA. 02134
Direct: 646-290-8256
IM: rolu03
Twitter: @massappealent
Twitter: @Seeindaworld

Mass Appeal Entertainment Internship Positions

As a general overview, there are currently THREE Internship Departments. These include Marketing, Creative, and General Business Administration (GBA). A detailed description of the positions, qualifications, and some responsibilities are listed below. There are various ways in which an intern will find there assignment in any one of the departments.

  1. An intern may initially have a strong interest in one of the departments and may request placement in a more specialized internship.
  2. After excelling in the GBA department, an intern may be requested to transition to a specialized department for further progression both in the intern’s development AND for the greater good of Mass Appeal Entertainment.
  3. Mass Appeal Entertainment Management may accept an intern for the purpose of building a specified department.
  4. The Creative positions require a certain level of skill, prior experience, and specialized knowledge and therefore will be staffed only by interns in the given field.

General Campaign Assistance with a large focus on New Media Marketing:

Marketing Interns will sit down with Management to learn about the different Mass Appeal Entertainment Artists and Projects and brainstorm innovative and creative ways to effectively expose the product to the public. This will include reviewing grassroots and viral marketing techniques, print, and new media outlets. We are seeking smart, motivated, computer savvy, music-loving individuals to handle our street marketing and promotions, New Media strategies, focus groups, product testing, and event marketing. Interns will become a vital part of the online music marketing process by implementing marketing plan initiatives and creating awareness campaigns for a number of Mass Appeal Entertainment artists and brands. They will also be given a chance to preview and express views on some of the latest releases.Interns will be briefed on the techniques necessary in the New Media, Grassroots, and Viral Marketing elements of Mass Appeal Entertainment’s General Marketing Campaign. They will be provided with a detailed Initiative guide with lists of key websites, including but not limited to: social networking sites, music and culture sites, Artist fan sites, message boards/forums, and content hosted sites.

The Marketing interns must be able to identify, assess, and build relationships with new social networking, general music, and lifestyle websites. These great contacts will be acquired by the interns, and will therefore be available to them future projects.The Marketing Interns and New Media team will be responsible for seeding the digital content received by the Graphic Design interns and distributing it through the web.Qualifications for this position include:

  • A love of music and entertainment
  • Strong interest and at least basic knowledge of Marketing, Advertising, and Publicity
  • Must be a strong writer with excellent spelling and grammar
  • Must be proficient in Word, Excel, PowerPoint, AOL, and other Internet designs
  • Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail and follow through
  • Creative individuals are encouraged to apply

New Media:

The intern will receive credit for his/her experience, as well as, extensive knowledge in addressing the target markets for specific projects throughout the world wide web, the knowledge of various technology/social networking sites, and the ability to provide substantial feedback on the quality of Mass Appeal Entertainment’s projects . The New Media Interns will work closely with the Marketing Campaign and Creative interns to spread visually creative content on various websites designed to increase Mass Appeal Entertainment’s Artists exposure.Qualifications for this position include:

  • A love of music and entertainment
  • Strong interest and at least basic knowledge of Marketing, Advertising, and Publicity
  • Must be a strong writer with excellent spelling and grammar
  • Must be proficient in Word, Excel, PowerPoint, AOL, and other Internet designs
  • Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail and follow through
  • Creative individuals are encouraged to apply

New Media Interns will:

  • Work in a variety of social communities and message boards where they will post Mass Appeal Entertainment content as him or herself.
  • Search for new communities, blogs, and networks for Mass Appeal Entertainment to use to promote music as the library and catalog of talent goes into new and emerging genres.
  • Work with Management to promote artists and develop content for social networking and music websites.
  • Support and maintain the maintenance of social networking sites for artists. (including but not limited to: MySpace, facebook, imeem, beebo, hi5, blackplanet, etc)
  • Work with YouTube and other viral video websites to promote video content.
  • Track content placement on the Internet, taking screen shots, and building reports with statistical data using web based tools like and

Graphic Design

Mass Appeal Entertainment is looking for Graphic Designers to work on a variety of projects including, but not limited to: album covers, CD labels, One-sheets, posters, flyers, online banners, ads, and innovative Marketing Material. We would really like to see some ‘out of the box’ ideas that can be distributed digitally by our New Media team. Our artists represent different genres and musical trends, and the Graphic Designer must be able to capture an artist’s musical personality in their design. We are always looking to build our content with innovation and passion. We want your work to be seen in as many places as possible, both in the digital and physical world. We are currently in a re-vamping stage and will need an abundance of content to create maximum awareness and exposure for our projects. You can and will work closely with New Media interns and Management who will be responsible for posting the creative content.The intern will receive credit for his/her experience, as well as, portfolio and resume enhancement. The Graphic Designers will work closely with the other interns to visualize and execute the most creative and effective strategies to portray the ideas of Mass Appeal Entertainment.Qualifications for this position include:

  • Prior graphic design experience
  • Excellent knowledge of Adobe Creative Suite, Photoshop, Illustrator, InDesign or equivalent such as Quark, or Quark Express
  • Excellent understanding and experience in branding: including what branding means and its importance to the recognition, credibility, and quality of an artist’s product
  • Ability to produce multiple drafts quickly and efficiently
  • Ability to take initiative and conduct current market research of trends in; design, music, fashion, and current label artists then incorporate research into designs that reflect each Artists’ style, music and branding
  • Improve and refine consistency of design themes and branding
  • Demonstrate ability to multi-task and consistently meet deadlines
  • Comprehend marketing strategy and offer design solutions that will help promote the Mass Appeal Entertainment’s Artist roster
  • Must be comfortable working independently and in a team setting with regards to accepting responsibility
  • Must have an outstanding capacity to pay attention to detail

Web Design:

Interns will be responsible for designing or re-designing Mass Appeal Entertainment’s internet presence on a variety of websites including social networking sites, individual artist websites, and creating innovative platforms to increase awareness of Mass Appeal Entertainment owned content. It will be important to integrate all aspects of Mass Appeal content, including Audio and Visual capabilities, preferably with interactive features. We would like to incorporate the graphic design and video aspects of Mass Appeal’s documentation into our web design projects.The intern will receive credit for his/her experience, as well as, portfolio and resume enhancement. The Web Designer will work closely with Graphic Designers and Management to display the content provided by Mass Appeal Entertainment.Qualifications for this position include:

  • Prior web design experience
  • HTML/Flash knowledge required
  • Willing to discuss equipment and program needs for this position.
  • An excellent understanding of (and experience in) branding: including what branding means and its importance to the recognition, credibility, and quality of an artist’s product.
  • Ability to produce fully functional results in a timely manner.
  • Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail.


Videographers will need to be at location with video equipment (your own or property of Mass Appeal) to collect footage pertaining to documenting an artists development and also the record labels development. The video footage will be used in an online video blogging system, as well as on DVD’s and Reels produced under Mass Appeal Entertainment.Video Editors (If different from above) will be responsible for manipulating and editing the video footage collected by the Videographers, and possibly working with the Videographers or Mass Appeal Entertainment Management to make sure the most effective shots are being executed. The video editor will also be responsible for compressing the footage to be uploaded as a video blog to document all record label progress. The interns will receive credit for his/her experience, as well as, portfolio and resume enhancement. The Videographer will work closely with the Video Editor to visualize and execute the most creative and effective video strategy to portray the ideas of Mass Appeal Entertainment.Qualifications for this position include:

  • Prior video capturing and/or editing experience required
  • Willing to discuss equipment and program needs for this position.
  • An excellent understanding of (and experience in) all video capturing elements including sound, lighting, and B-Roll footage
  • Knowledge of equipment and software is necessary
  • Ability to work effectively and efficiently AND to produce drafts in a timely manner.
  • Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail.

General Business Administration

Any interns that are not assigned to OR do not choose to be in a specific ‘department’ will be included in the General Business Administration (GBA). This means that the interns might handle some tasks from each department, as well as, handle any request from Management without a departmental classification. The General and Specific duties outlined in the beginning of this document cover the wide range of responsibilities that may be requested at any given time. It is also within the GBA that most of the interns will start their internships, and upon gaining further knowledge and developing their interests, they can easily transition to a specific department.

Intern of the Week!!

Mass Appeal Entertainment’s
Intern of the Week:

Mary Aldrich

Mary Mary quite contrary, how does your Internship go? With fresh ideas and many posts, you are proving how easy it is to steal the show! Mary was in interesting addition to the team since she is studying Business Administration with a Management major and African American Studies minor. She also attends Northeastern University and her efficiency and effectiveness seem to come naturally and we greatly appreciate her here. Mary is an absolute pleasure to have in the office and we are looking forward to seeing what ideas she will bring to the table!

  1. The first CD I ever bought was: Fugees – The Score
  2. The artist I admire the most is:I really admire Wyclef for his work with Haiti especially in light of the recent tragedy there
  3. I’m hoping this experience at MAE will: introduce me to the music industry and provide me with my first work experience in the field.
  4. My dream vacation would be: Relaxing in over-the-water bungalows in Bora Bora
  5. One album I could listen to constantly is: Ready to Die
  6. On my iPod you will find: Diverse mix from hip-hop and R&B to classic rock and soul
  7. My ideal job would be: A&R executive for a successful record label.
  8. When I’m not interning at MAE you can find me: At school or spending time with my family and friends
  9. My guilty pleasure song is: “Blame It” by Jamie Foxx – I think Autotune is best left to Zapp & Roger Troutman usually!
  10. 3 words that describe me are: loyal, driven, and independent.

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