Posts Tagged ‘new media’

In the Mix With MAE – Elykssor Clothing

There is a medieval belief that mystics spent their lives on a quest to find the “elixir of life”, a concoction that was believed to contain a recipe for the renewal of youth. It was believed that those who drank this elixir would be granted eternal life and youth. In 2008, Kyle Poissonnier took this belief to a new level when he founded his clothing line. You may have never heard of it, which is why I’m excited to help you get familiar with the story of and incredible talent behind Elykssor Clothing.

Development of Elykssor
Obtaining its name from the belief in the ‘elixir of life’, Elykssor Clothing was founded in 2008 by Kyle Poissonnier. While the idea began as a project for his senior Entrepreneur class at Husson University, he quickly realized that there was potential for success behind it. With 2008 being his start-up year, by 2009 Kyle had gained two equally enthusiastic business partners – Matthew and Steven Stern.

“We all wanted to come together and work three times as hard to get the brand to where we wanted it,” said Kyle. Together they have developed Elykssor into a lifestyle brand, one that is meant to target those who are driven by inner ambition, the quest for success, and essentially those looking to ‘Prolong Life’ – which has become the Brand’s slogan.

The first step in the trio’s business endeavor was redesigning the Brand, which included new logos, script writing and updating the overall Elykssor image. Like any start-up company, the team got their Brand name out there by using all of their contacts through print, web, and word of mouth. “As time went on we became walking spokesmen for our brand,” said Kyle. I can personally attest for their marketing efforts via social media, as Elykssor often takes over my Facebook newsfeed on a weekly basis!

Elykssor Hits NYC
With the partnership showing early signs of success, Elykssor had its first event in New York City on May 9, 2009. The event drew in around 200 guests, including multiple artists, professional athletes as well as shoe designers Shane and Shawn Ward. Selling their designs at the event, the guys raised enough money to help continue with the next step in the growth of the Brand.


(The faces behind Elykssor:
Left – Right: Matthew Stern, Kyle Poissonnier, Steven Stern)

Kyle explained,“After the event we decided it was time for a big time website and a whole new look that says ‘we’re different’”. With the majority of sales coming from the website, it was imperative to nail it. The website launched in December 2009 and was a huge success for Elykssor, with the initial blast sent out to over 20,000 people. Today the site averages roughly 300-400 hits daily.

Elykssor in the Media
Elykssor has also gained crucial attention from some top media outlets. They have appeared on blogs, including StyleInterviews, PM-Live andFashion Makes Me Horny. The team has taken full advantage of this, even providing ad campaign previews for the public. As their success continues to grow, it is pretty safe to say that we’ll be seeing more of Elykssor within the realm of fashion media.

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Published July 2009

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Published November 2009

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Published July 2009

The Look of Elykssor
The Elykssor team has worked with designers all over the country to put together some amazing and unique styles. Below are the top-selling pieces from both the Men’s and Women’s collections.

Gotta Stay Fly Remix (Men’s)
Working closely with an artist from Portland, Maine, the ‘Gotta Stay Fly Remix’ shirt was one of the first designs that was redesigned in 2009, by adding more graffiti and slightly changing the fabrics. Due to the colors and overall unique concept, this shirt has become one of the most popular.

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Above all the Rest (Men’s)
Keeping with the design of the ‘Gotta Stay Fly’ shirt on the back, ‘Above all the Rest’ has the Prolong Life, slogan across the front – making this form-fitting, v-neck style another top seller.

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The Progression (Women’s)
A consumer favorite, ‘The Progression’ offers a highly noticeable look with the gold foil. Kyle said, “Every girl who has purchased this shirt loves it and wants it in multiple colors.” However, this shirt is only, and will only, be featured in black.

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The Signature (Women’s)
A form fitting shirt, ‘The Signature’ is another Elykssor favorite. It is slightly longer, with scripts on the side and double foil going up the sides.

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Elykssor Gives Back
In addition to running their business, Matthew, Kyle and Steven have chosen to actively commit to assisting with fundraising for the Michael J. Fox Research Fondation for Parkinson’s Research
by donating 5% of their sales and 20% of their fundraising proceeds. The disease has had a direct impact on the Elykssor family, which has encouraged the team to help provide funding for a research program to help cure this disease that more than 1 million Americans are living with.

What’s Next for Elykssor?
While the custom shirts are the only items currently available for retail, Elykssor is in the process of expanding into a full custom clothing line, which will include a 16-piece Men’s and Women’s collection. However, for those of you already obsessed with the custom shirts, you will definitely be seeing more in the future. “We will always feature one or two custom T-shirts because that is where our roots are, and we always want to stay true to what we started with,” said Kyle.

As the Elykssor team looks ahead to their next event in the summer, it is clear to me that the hard work and determination behind this Brand is what will launch them further into and keep them on the mainstream fashion scene. I believe that with their unique styles and general idea behind the Brand, these three guys will stand out above many others in this competitive industry. It is highly suggested that you keep your eyes open for what Elykssor will produce next!

***Don’t forget to connect with Elykssor Clothing to get all of the latest news on what’s happening now and where they’re headed!***

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If you have a passion for, already have or are looking to start your own Indie clothing line, below are a few blog sites that I think are definitely worth noticing. They could be more than helpful to you -take a minute and check them out!

GenArt Pulse
Gen Art Discover is an online community that brings together aspiring designers, editors, buyers, bloggers and fashion consumers from around the world. It’s a place to find the hottest new talent, see and comment on designs before anyone else, and spend time in a forum where trends are born.

Kingdom of Style
This site gives you all the info you need to know relating to fashion and all things creative. Check it out!

Indie Fashion House
This site will be your one-stop guide to emerging fashion designers. Keep yourself in the mix and check out this site to get all the latest info on up and coming Indie designers.

UsTrendy
Check out UsTrendy, which as been dubbed a “safe haven for Indie fashion lovers and designers”. A fashion community that supports up-and-coming fashion designers, the site is currently home to thousands of designers and their work.

The sites listed below also offer so much great information and insight into the world of Indie fashion!

Refinery 29
Fashion Indie
Style Bubble
The Fashion Birdcage

Summer Internships with Mass Appeal Entertainment

Mass Appeal Entertainment Internship

It is that time of year and students are returning to Boston for the Summer or looking to come to Boston for an interesting Summer Experience! Whatever your story is, we are interested in meeting you! Mass Appeal Entertainment is currently seeking interns for the Summer Semester to carry on with the post release promotion for previously released albums such as Eye Legacy from Lisa “Left Eye” Lopes, Life ‘n Love from Lisa Lisa, and Festa Mascarado from Suzanna Lubrano, as well as to assist with some high profile exciting forthcoming releases, specifically, The Process from Memphis Bleek and a new album from Noel Gourdin. It is a great time to a part of Mass Appeal Entertainment! Please take a look at the position descriptions below and if you are interested in learning more, please request more information. You can also apply by following the Application Process below!

Application Process

To apply for an internship with Mass Appeal Entertainment, please send a resume (and/or a portfolio) and cover letter to Rochelle Goldsmith. Once you email your material, we will schedule you for an interview. We will then call you once we make a decision. This is a great internship in a competitive industry so we must be firm in our selection process. However we do invite anyone who is seriously interested to put their best foot forward and apply!

The cover letter should include the following:

  • Why you want to intern with Mass Appeal?
  • What you think you can gain from a Mass Appeal internship?
  • What you think you can bring to Mass Appeal?

Thank you!

Sincerely,

Rochelle Goldsmith
General Manager
Mass Appeal Entertainment
119 Braintree Street
Suite 211
Boston, MA. 02134
Direct: 646-290-8256
IM: rolu03
Twitter: @massappealent
Twitter: @Seeindaworld
Rochelle@massappealmusic.com
www.massappealmusic.com
www.bluejaystudio.com

Mass Appeal Entertainment Internship Positions

As a general overview, there are currently THREE Internship Departments. These include Marketing, Creative, and General Business Administration (GBA). A detailed description of the positions, qualifications, and some responsibilities are listed below. There are various ways in which an intern will find there assignment in any one of the departments.

  1. An intern may initially have a strong interest in one of the departments and may request placement in a more specialized internship.
  2. After excelling in the GBA department, an intern may be requested to transition to a specialized department for further progression both in the intern’s development AND for the greater good of Mass Appeal Entertainment.
  3. Mass Appeal Entertainment Management may accept an intern for the purpose of building a specified department.
  4. The Creative positions require a certain level of skill, prior experience, and specialized knowledge and therefore will be staffed only by interns in the given field.

Marketing
General Campaign Assistance with a large focus on New Media Marketing:

Marketing Interns will sit down with Management to learn about the different Mass Appeal Entertainment Artists and Projects and brainstorm innovative and creative ways to effectively expose the product to the public. This will include reviewing grassroots and viral marketing techniques, print, and new media outlets. We are seeking smart, motivated, computer savvy, music-loving individuals to handle our street marketing and promotions, New Media strategies, focus groups, product testing, and event marketing. Interns will become a vital part of the online music marketing process by implementing marketing plan initiatives and creating awareness campaigns for a number of Mass Appeal Entertainment artists and brands. They will also be given a chance to preview and express views on some of the latest releases.Interns will be briefed on the techniques necessary in the New Media, Grassroots, and Viral Marketing elements of Mass Appeal Entertainment’s General Marketing Campaign. They will be provided with a detailed Initiative guide with lists of key websites, including but not limited to: social networking sites, music and culture sites, Artist fan sites, message boards/forums, and content hosted sites.

The Marketing interns must be able to identify, assess, and build relationships with new social networking, general music, and lifestyle websites. These great contacts will be acquired by the interns, and will therefore be available to them future projects.The Marketing Interns and New Media team will be responsible for seeding the digital content received by the Graphic Design interns and distributing it through the web.Qualifications for this position include:

  • A love of music and entertainment
  • Strong interest and at least basic knowledge of Marketing, Advertising, and Publicity
  • Must be a strong writer with excellent spelling and grammar
  • Must be proficient in Word, Excel, PowerPoint, AOL, and other Internet designs
  • Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail and follow through
  • Creative individuals are encouraged to apply

New Media:

The intern will receive credit for his/her experience, as well as, extensive knowledge in addressing the target markets for specific projects throughout the world wide web, the knowledge of various technology/social networking sites, and the ability to provide substantial feedback on the quality of Mass Appeal Entertainment’s projects . The New Media Interns will work closely with the Marketing Campaign and Creative interns to spread visually creative content on various websites designed to increase Mass Appeal Entertainment’s Artists exposure.Qualifications for this position include:

  • A love of music and entertainment
  • Strong interest and at least basic knowledge of Marketing, Advertising, and Publicity
  • Must be a strong writer with excellent spelling and grammar
  • Must be proficient in Word, Excel, PowerPoint, AOL, and other Internet designs
  • Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail and follow through
  • Creative individuals are encouraged to apply

New Media Interns will:

  • Work in a variety of social communities and message boards where they will post Mass Appeal Entertainment content as him or herself.
  • Search for new communities, blogs, and networks for Mass Appeal Entertainment to use to promote music as the library and catalog of talent goes into new and emerging genres.
  • Work with Management to promote artists and develop content for social networking and music websites.
  • Support and maintain the maintenance of social networking sites for artists. (including but not limited to: MySpace, facebook, imeem, beebo, hi5, blackplanet, etc)
  • Work with YouTube and other viral video websites to promote video content.
  • Track content placement on the Internet, taking screen shots, and building reports with statistical data using web based tools like alexa.com and tubemogul.com.

Creative
Graphic Design

Mass Appeal Entertainment is looking for Graphic Designers to work on a variety of projects including, but not limited to: album covers, CD labels, One-sheets, posters, flyers, online banners, ads, and innovative Marketing Material. We would really like to see some ‘out of the box’ ideas that can be distributed digitally by our New Media team. Our artists represent different genres and musical trends, and the Graphic Designer must be able to capture an artist’s musical personality in their design. We are always looking to build our content with innovation and passion. We want your work to be seen in as many places as possible, both in the digital and physical world. We are currently in a re-vamping stage and will need an abundance of content to create maximum awareness and exposure for our projects. You can and will work closely with New Media interns and Management who will be responsible for posting the creative content.The intern will receive credit for his/her experience, as well as, portfolio and resume enhancement. The Graphic Designers will work closely with the other interns to visualize and execute the most creative and effective strategies to portray the ideas of Mass Appeal Entertainment.Qualifications for this position include:

  • Prior graphic design experience
  • Excellent knowledge of Adobe Creative Suite, Photoshop, Illustrator, InDesign or equivalent such as Quark, or Quark Express
  • Excellent understanding and experience in branding: including what branding means and its importance to the recognition, credibility, and quality of an artist’s product
  • Ability to produce multiple drafts quickly and efficiently
  • Ability to take initiative and conduct current market research of trends in; design, music, fashion, and current label artists then incorporate research into designs that reflect each Artists’ style, music and branding
  • Improve and refine consistency of design themes and branding
  • Demonstrate ability to multi-task and consistently meet deadlines
  • Comprehend marketing strategy and offer design solutions that will help promote the Mass Appeal Entertainment’s Artist roster
  • Must be comfortable working independently and in a team setting with regards to accepting responsibility
  • Must have an outstanding capacity to pay attention to detail

Web Design:

Interns will be responsible for designing or re-designing Mass Appeal Entertainment’s internet presence on a variety of websites including social networking sites, individual artist websites, and creating innovative platforms to increase awareness of Mass Appeal Entertainment owned content. It will be important to integrate all aspects of Mass Appeal content, including Audio and Visual capabilities, preferably with interactive features. We would like to incorporate the graphic design and video aspects of Mass Appeal’s documentation into our web design projects.The intern will receive credit for his/her experience, as well as, portfolio and resume enhancement. The Web Designer will work closely with Graphic Designers and Management to display the content provided by Mass Appeal Entertainment.Qualifications for this position include:

  • Prior web design experience
  • HTML/Flash knowledge required
  • Willing to discuss equipment and program needs for this position.
  • An excellent understanding of (and experience in) branding: including what branding means and its importance to the recognition, credibility, and quality of an artist’s product.
  • Ability to produce fully functional results in a timely manner.
  • Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail.

Videographers/Editors:

Videographers will need to be at location with video equipment (your own or property of Mass Appeal) to collect footage pertaining to documenting an artists development and also the record labels development. The video footage will be used in an online video blogging system, as well as on DVD’s and Reels produced under Mass Appeal Entertainment.Video Editors (If different from above) will be responsible for manipulating and editing the video footage collected by the Videographers, and possibly working with the Videographers or Mass Appeal Entertainment Management to make sure the most effective shots are being executed. The video editor will also be responsible for compressing the footage to be uploaded as a video blog to document all record label progress. The interns will receive credit for his/her experience, as well as, portfolio and resume enhancement. The Videographer will work closely with the Video Editor to visualize and execute the most creative and effective video strategy to portray the ideas of Mass Appeal Entertainment.Qualifications for this position include:

  • Prior video capturing and/or editing experience required
  • Willing to discuss equipment and program needs for this position.
  • An excellent understanding of (and experience in) all video capturing elements including sound, lighting, and B-Roll footage
  • Knowledge of equipment and software is necessary
  • Ability to work effectively and efficiently AND to produce drafts in a timely manner.
  • Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail.

General Business Administration

Any interns that are not assigned to OR do not choose to be in a specific ‘department’ will be included in the General Business Administration (GBA). This means that the interns might handle some tasks from each department, as well as, handle any request from Management without a departmental classification. The General and Specific duties outlined in the beginning of this document cover the wide range of responsibilities that may be requested at any given time. It is also within the GBA that most of the interns will start their internships, and upon gaining further knowledge and developing their interests, they can easily transition to a specific department.

MAE’s second Intern of the Week!

Mass Appeal Entertainment’s
Intern of the Week:

Austin Bryant

Austin Bryant has become more than just a new media marketing intern here at MAE. His duties beyond brainstorming and finding the best bargains on download cards now also include Director of Mass Appeal TV. He really knows how to bring out the best of people and has been known to be somewhat of a heartbreaker! He’s a good listener, he puts his best foot forward, and we have been blessed with his presence! Please become a fan of Austin’s Band ‘Beneath The Sheets’ on Facebook and purchase their new album “Go Easy… It’s My First” On iTunes

!

  1. On my iPod you will find: John Legend, Them Crooked Vultures, Jay-Z, Damien Marley, Ben Harper, Between The Buried & Me, Fall Out Boy, Brad Mehldau and everything in between.
  2. My first concert ever was: Oz fest 98 baby!
  3. The best part of interning at MAE is: The hands on experiences and the ability to adapt the tasks to each individual’s interests.
  4. My dream job would be: Getting Beneath The Sheets on the road or….. owning my own dream company.
  5. One song I will never get sick of is: Babe I’m Gonna Leave You – Led Zeppelin!
  6. My ringtone is currently:Marimba sounds stock on my Iphone! Hey it’s new!
  7. 3 artists I would like to have drinks with: Ben Harper, John Legend, and Fergie.
  8. If I could follow one tour it would be: Dave Matthews Band
  9. The song that describes my life in 2009 is: Communication Breakdown- Zeppelin
  10. 3 words that describe me are: Passionate, Motivated, and result-oriented.

Mass Appeal Entertainment’s INTERN TEAM!!