Posts Tagged ‘life’

Feelin the ‘Heat’ in Red Hook

On August 11, 2009 Lisa Lisa hosted a free concert at Red Hook Park in Brooklyn, NY! Fans felt the heat and the beat as they sang along to ‘Lost in Emotion’, ‘All Cried Out’ and more of Lisa Lisa’s chart topping hits.

Read more about the show from a fans perspective by clicking on the blog image below!


Mass Appeal TV

Check out Mass Appeal’s TV Channel on Youtube!

Life ‘N Love Feature on iTunes

What a way to start the day!!  iTunes has featured Lisa Lisa and her new album “Life ‘N Love” on the R&B main page! Check it out by going onto iTunes and clicking on the “R&B” genre tab located on the left side of your iTunes. Lisa Lisa along with other R&B artists, on the main page album scroll. While you’re there purchase “Life ‘N Love”, Lisa Lisa’s 7th album, released 7.14.09!! Get “Life ‘N Love” on iTunes and hear an the EXCUSIVE track “Can’t Wait”, produced by Clinton Sparks. “Can’t Wait” is available only on iTunes!!

Lisa Lisa in New York 7.18.09

Web Design Internship

Web Design Internship
Intern will be responsible for the development and design of Mass Appeal Entertainment’s Official Website. All content will be provided, along with a detailed outline of desired and necessary elements. This website will be promoted heavily across a variety of social networking sites, artist websites, and is a great addition to an enthusiastic student or career changing individual’s portfolio!
It will be important to integrate all aspects of Mass Appeal content, including Audio and Visual capabilities, preferably with interactive features. We are looking to create a site that is visually appealing, fully functional, and accessible via a mobile device. Flash is not necessary. We would like to incorporate the graphic design and video aspects of Mass Appeal’s documentation into our web design projects.
The intern will receive credit for his/her experience, as well as, portfolio and resume enhancement. The Web Designer will work closely with Graphic Designers and Management to display the content provided by Mass Appeal Entertainment.
Qualifications for this position include:
• Prior web design experience
• Passion and strong interest in web design is necessary
• HTML/Web Editing Software/Photoshop/Dreamweaver knowledge required
• Flash Knowledge appreciated but not required
• Willing to discuss equipment and program needs for this position.
• An excellent understanding of (and experience in) branding: including what branding means and its importance to the recognition, credibility, and quality of an artist’s product.
• Ability to produce fully functional results in a timely manner.
• Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail.

Compensation Information:
The actual internship is unpaid.

About Mass Appeal Entertainment
Mass Appeal Entertainment is owned and operated by Producer/CEO Marcus “DL” Siskind (Backstreet Boys, Lauryn Hill, Queen Latifah, etc…). Mass Appeal Entertainment is a Boston, MA based company with a multitude of artists currently signed from various musical genres. In June 2008, Mass Appeal Entertainment entered into an exclusive, multi-year venture with E1 (Formerly KOCH) Entertainment. E1 (Formerly KOCH) Entertainment has the largest number of billboard-charting titles in the independent sector, and are the leading and fastest growing independent music company in the United States.

Mass Appeal Entertainment also has divisions in Publishing and Production, including Mass Appeal Music Publishing and Shakertown Music, a joint venture with Sony/ATV Publishing. The Production entity has a full staff of producers and writers, creating music and songs for a variety of Major and Independent Artists, Films, TV, and Commercials. Mass Appeal Entertainment also has a division in Recording. Blue Jay Recording in Carlisle, MA is a world class recording studio (

Following the Winter release of “Eye Legacy” from the late great Lisa “Left Eye” Lopes, as well as previous projects from Young Buck and the Save The Last Dance 2 Soundtrack, Mass Appeal is gearing up for other forthcoming, highly-anticipated albums by artists such as the legendary Lisa Lisa (from Lisa Lisa and the Cult Jam), Singer/Songwriter Ryan Toby (formerly of City High), and Cape Verdean Singer Suzanna Lubrano.
Application Process
To apply for this Web Design internship with Mass Appeal Entertainment, please send a resume with portfolio (including at least one URL for a site that shows your editing, developing, or design skills), and a cover letter to Rochelle Goldsmith. Once you email your material, we will schedule you for an interview (either individually or in a group) – we will then call you once we make a decision. This is a great internship in a competitive industry so we must be firm in our selection process. However we do invite anyone who is seriously interested to put their best foot forward and apply!

The cover letter should include the following:
What are your career goals and how would this internship help you achieve them?
What do you hope to gain from this internship?
What kind of coursework and/or experience do you have that would make you a valuable intern?
In what areas are you most interested in attaining experience through this internship?

Final Words
Our goal is to create a position for you in which both sides benefit equally from your time. We are confident that with hard work and professionalism you will find this internship to be useful. If at any time you feel there is something we could do differently to better our internship program, please let us know. And remember, have fun!!!


Rochelle Goldsmith
(646) 290-8256

Lisa Lisa’s ’80’s Hair Blast’ Photo Contest

Congratulations to Shannon!! It was a close call with everyone’s rockin’ 80’s hairstyle, but Lisa Lisa chose Shannon and her mile high 80’s hair!! Shannon accompanied Lisa Lisa’s July 27th show at the American Airlines Arena in Miami, FL!!

The first Lisa Lisa 80’s contest was a hit!! Get out the Aquanet, sweatbands, banana clips & more for

Lisa Lisa’s 80’s Hair Blast Photo Contest

Rock those 80’s Hairstyles for your chance to WIN one pair (2 tickets) to the June 27th Lisa Lisa concert in


Lisa Lisa will choose the fan that has the most rockin’ 80’s hairstyle on June 24th! Entries must be received no later than 3PM EST on June 24, 2009. The winner with the greatest 80’s hairstyle will be announced on June 24 at 6PM EST.

Check out the blog on MySpace for contest updates and find out how YOU can win! Click the image below for a direct link to Lisa Lisa’s MySpace blog.

We are looking for New Media Interns!

General Campaign Assistance with a large focus on New Media Marketing

Marketing Interns will sit down with Management to learn about the different Mass Appeal Entertainment Artists and Projects and brainstorm innovative and creative ways to effectively expose the product to the public. This will include reviewing grassroots and viral marketing techniques, print, and new media outlets. We are seeking smart, motivated, computer savvy, music-loving individuals to handle our street marketing and promotions, New Media strategies, focus groups, product testing, and event marketing.

Interns will become a vital part of the online music marketing process by implementing marketing plan initiatives and creating awareness campaigns for a number of Mass Appeal Entertainment artists and brands. They will also be given a chance to preview and express views on some of the latest releases.

Interns will be briefed on the techniques necessary in the New Media, Grassroots, and Viral Marketing elements of Mass Appeal Entertainment’s General Marketing Campaign. They will be provided with a detailed Initiative guide with lists of key websites, including but not limited to: social networking sites, music and culture sites, Artist fan sites, message boards/forums, and content hosted sites.

The Marketing interns must be able to identify, assess, and build relationships with new social networking, general music, and lifestyle websites. These great contacts will be acquired by the interns, and will therefore be available to them future projects.

The Marketing Interns and New Media team will be responsible for seeding the digital content received by the Graphic Design interns and distributing it through the web.  

New Media:

The intern will receive credit for his/her experience, as well as, extensive knowledge in addressing the target markets for specific projects throughout the world wide web, the knowledge of various technology/social networking sites, and the ability to provide substantial feedback on the quality of Mass Appeal Entertainment’s projects . The New Media Interns will work closely with the Marketing Campaign and Creative interns to spread visually creative content on various websites designed to increase Mass Appeal Entertainment’s Artists exposure.

Qualifications for this position include:

·         A love of music and entertainment

·         Strong interest and at least basic knowledge of Marketing, Advertising, and Publicity

·         Must be a strong writer with excellent spelling and grammar

·         Must be proficient in Word, Excel, PowerPoint, AOL, and other Internet designs

·         Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail and follow through

·         Creative individuals are encouraged to apply

New Media Interns will:

·         Work in a variety of social communities and message boards where they will post Mass Appeal Entertainment content as him or herself.

·         Search for new communities, blogs, and networks for Mass Appeal Entertainment to use to promote music as the library and catalog of talent goes into new and emerging genres.

·         Work with Management to promote artists and develop content for social networking and music websites.

·         Support and maintain the maintenance of social networking sites for artists. (including but not limited to: MySpace, facebook, imeem, beebo, hi5, blackplanet, etc)

·         Work with YouTube and other viral video websites to promote video content.

·         Track content placement on the Internet, taking screen shots, and building reports with statistical data using web based tools like and


Compensation Information

The actual internship is unpaid. The fringe benefits are also priceless (meeting artists/celebrities, possibility of travel, firsthand knowledge of the inner workings of an independent label with major distribution, networking, and entrance to events/parties).


We are looking to have our interns in the office, working on a regular schedule, as it will be easier to transfer content and edit the projects. We are flexible and are committed to working around our interns work and school schedules, however, it is also important that the interns fulfill their required hours as outlined by their College/University. We expect a minimum of 2+ half days, or 1 full day, depending on what an interns’ required commitment includes, what their schedules will allow, or what they want to contribute.


Our office hours are from 11:00 to 7:00 (sometimes extended), Monday through Friday. The current internship start time is 12PM, although once the program is more established, we will plan to have an ‘Opener’ shift. This shift can start as early as 9AM.

Deadline Dates

We currently accept interns on a rolling basis until we fill all of our positions. However, general breakdowns are as follows:


Winter/Spring: January – June (Interviews previous September through December)

Spring/Summer: May – September (Interviews previous March through May)

Fall: August/September – December (Interviews previous June through September)

Application Process

To apply for an internship with Mass Appeal Entertainment, please send a resume (and/or a portfolio) and cover letter to Rochelle Goldsmith (  Once you email your material, we will schedule you for an interview (either individually or in a group) – we will then call you once we make a decision. This is a great internship in a competitive industry so we must be firm in our selection process. However we do invite anyone who is seriously interested to put their best foot forward and apply!



The cover letter should include the following:

Why you want to intern with Mass Appeal?

What you think you can gain from a Mass Appeal internship?

What you think you can bring to Mass Appeal?