Posts Tagged ‘Intern’

IOTW – Jon Dym

Mass Appeal Entertainment’s
Intern of the Week:

Jon Dym

Jon comes to Mass Appeal via JWU where he is studying for his Masters in Sports, Entertainment, and Event Management. His major is focused on the entertainment and sports industries and from this he has learned a lot with regards to putting on shows/events, setting up meetings, knowledge of restaurants, etc. He came here knowing that he wanted to be involved with the Music industry and from the experience gained in Artist promotion, he now knows he wants to focus on management. We wish Jon the best in his future endeavors, as he ventures back to New York to join the working world!

  1. The first CD I ever bought was: Jay-Z: Reasonable Doubt
  2. The artist I admire the most is:Dr. Dre
  3. I’m hoping this experience at MAE will: Teach me more about the music industry and open my eyes to new artists and music
    .
  4. My dream vacation would be: A cruise around Europe with my 6 best friends
  5. One album I could listen to constantly is: The Chronic 2001 by Dr. Dre
  6. On my iPod you will find: Everything from Hip Hop, House, Ska, Reggae, Punk Rock and Country
  7. My ideal job would be: Music Producer
  8. When I’m not interning at MAE you can find me: At Johnson and Wales University or working on my music at home
  9. My guilty pleasure song is: “All I Want For Christmas” Mariah Carey
  10. 3 words that describe me are: talented, outgoing and motivated
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IOTW Opinion: Radio Royalties and Record Labels

Ashley Macaulay: Radio Royalties and Record Labels

Conflict between the radio and recording industry has been escalating over new legislation proposing artist and label royalties for radio airplay. The Performance Rights Act calls for radio broadcasters to pay royalties in order to air recorded music, effectively overturning a 70 year copyright standard. If the bill passes, it potentially could force radio stations to pay around $500 million annually, which would be split between artists and record labels.

Supporters of the act claim that artists and labels deserve to be compensated for use of their work, and point out that music publishers are paid for underlying the words and composition of tracks. Sound recordings are considered intellectual property, and radio stations have fundamentally been capitalizing on artists’ and labels’ work for free. Proponents of the act believe that the royalties to artists will support not only their livelihood, but help foster further creativity and motivation. The increased revenue to labels may provide relief to the current losses accrued by falling record sales, and could supply extra income to be spent on artist support and development.

Opponents of the Performance Rights Act point out that the costs of paying royalties to radio could be disastrous. Increased spending and consequent decreased revenue to large stations may result in less spending in important areas, such as community service and outreach programs. Small stations could be forced out of business- especially local and college setups. Furthermore, stations may begin to play less music and revert to talk-shows and advertising to offset the royalty payments and costs. The act may also be detrimental to independent artists, as stations may decide it is less risky and more economical to play acts signed to major labels with an established fan base instead of trying to promote new music.

The advantages and disadvantages of the Performance Rights Act are both strongly defined and pose a wide range of problems. However, I believe that given the nature and custom of copyright law, the act should be implemented. Copyright law exists to protect intellectual property and promote innovation and is based on the idea of compensating creators and owners of work. Given the nature of radio play and the emphasis it places on recordings, I feel it is only natural that copyright law be exercised. Radio companies would simply need to adjust to the cost increase in sound recordings- just as other businesses acclimatize to price changes in factors of production. Business models could be altered and creative new ideas generated to help counteract the effect of the royalty payment, perhaps resulting in greater operational efficiency. In respect to arguments claiming that radios would revert to more talk-based shows to offset costs, I believe that such actions would significantly lower the radio consumer base and would not be highly utilized by stations.

The relationship between radio and the recording industry is reciprocal; radio needs sound recordings to attract listeners and fans and labels utilize radio extensively for artist and album promotion. Which side is “right”? Is the Performance Rights Act fair? Should radio stations be responsible for compensating artists and labels for their work? Are labels and artists wrong in seeking royalties for the airing of recorded music? Is there a better way to handle the issue?

Sources & More Information:
http://news.ecoustics.com/bbs/messages/10381/549087.html
http://www.infozine.com/news/stories/op/storiesView/sid/40285/
http://www.usatoday.com/money/media/2009-10-20-radio-music-royalties-congress_N.htm
http://www.creativedeconstruction.com/2009/06/5-reasons-why-the-performance-rights-act-is-a-bad-idea/
http://arstechnica.com/media/news/2009/08/is-radio-suppressing-pro-performance-rights-act-artists.ars
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Summer Internships with Mass Appeal Entertainment

Mass Appeal Entertainment Internship

It is that time of year and students are returning to Boston for the Summer or looking to come to Boston for an interesting Summer Experience! Whatever your story is, we are interested in meeting you! Mass Appeal Entertainment is currently seeking interns for the Summer Semester to carry on with the post release promotion for previously released albums such as Eye Legacy from Lisa “Left Eye” Lopes, Life ‘n Love from Lisa Lisa, and Festa Mascarado from Suzanna Lubrano, as well as to assist with some high profile exciting forthcoming releases, specifically, The Process from Memphis Bleek and a new album from Noel Gourdin. It is a great time to a part of Mass Appeal Entertainment! Please take a look at the position descriptions below and if you are interested in learning more, please request more information. You can also apply by following the Application Process below!

Application Process

To apply for an internship with Mass Appeal Entertainment, please send a resume (and/or a portfolio) and cover letter to Rochelle Goldsmith. Once you email your material, we will schedule you for an interview. We will then call you once we make a decision. This is a great internship in a competitive industry so we must be firm in our selection process. However we do invite anyone who is seriously interested to put their best foot forward and apply!

The cover letter should include the following:

  • Why you want to intern with Mass Appeal?
  • What you think you can gain from a Mass Appeal internship?
  • What you think you can bring to Mass Appeal?

Thank you!

Sincerely,

Rochelle Goldsmith
General Manager
Mass Appeal Entertainment
119 Braintree Street
Suite 211
Boston, MA. 02134
Direct: 646-290-8256
IM: rolu03
Twitter: @massappealent
Twitter: @Seeindaworld
Rochelle@massappealmusic.com
www.massappealmusic.com
www.bluejaystudio.com

Mass Appeal Entertainment Internship Positions

As a general overview, there are currently THREE Internship Departments. These include Marketing, Creative, and General Business Administration (GBA). A detailed description of the positions, qualifications, and some responsibilities are listed below. There are various ways in which an intern will find there assignment in any one of the departments.

  1. An intern may initially have a strong interest in one of the departments and may request placement in a more specialized internship.
  2. After excelling in the GBA department, an intern may be requested to transition to a specialized department for further progression both in the intern’s development AND for the greater good of Mass Appeal Entertainment.
  3. Mass Appeal Entertainment Management may accept an intern for the purpose of building a specified department.
  4. The Creative positions require a certain level of skill, prior experience, and specialized knowledge and therefore will be staffed only by interns in the given field.

Marketing
General Campaign Assistance with a large focus on New Media Marketing:

Marketing Interns will sit down with Management to learn about the different Mass Appeal Entertainment Artists and Projects and brainstorm innovative and creative ways to effectively expose the product to the public. This will include reviewing grassroots and viral marketing techniques, print, and new media outlets. We are seeking smart, motivated, computer savvy, music-loving individuals to handle our street marketing and promotions, New Media strategies, focus groups, product testing, and event marketing. Interns will become a vital part of the online music marketing process by implementing marketing plan initiatives and creating awareness campaigns for a number of Mass Appeal Entertainment artists and brands. They will also be given a chance to preview and express views on some of the latest releases.Interns will be briefed on the techniques necessary in the New Media, Grassroots, and Viral Marketing elements of Mass Appeal Entertainment’s General Marketing Campaign. They will be provided with a detailed Initiative guide with lists of key websites, including but not limited to: social networking sites, music and culture sites, Artist fan sites, message boards/forums, and content hosted sites.

The Marketing interns must be able to identify, assess, and build relationships with new social networking, general music, and lifestyle websites. These great contacts will be acquired by the interns, and will therefore be available to them future projects.The Marketing Interns and New Media team will be responsible for seeding the digital content received by the Graphic Design interns and distributing it through the web.Qualifications for this position include:

  • A love of music and entertainment
  • Strong interest and at least basic knowledge of Marketing, Advertising, and Publicity
  • Must be a strong writer with excellent spelling and grammar
  • Must be proficient in Word, Excel, PowerPoint, AOL, and other Internet designs
  • Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail and follow through
  • Creative individuals are encouraged to apply

New Media:

The intern will receive credit for his/her experience, as well as, extensive knowledge in addressing the target markets for specific projects throughout the world wide web, the knowledge of various technology/social networking sites, and the ability to provide substantial feedback on the quality of Mass Appeal Entertainment’s projects . The New Media Interns will work closely with the Marketing Campaign and Creative interns to spread visually creative content on various websites designed to increase Mass Appeal Entertainment’s Artists exposure.Qualifications for this position include:

  • A love of music and entertainment
  • Strong interest and at least basic knowledge of Marketing, Advertising, and Publicity
  • Must be a strong writer with excellent spelling and grammar
  • Must be proficient in Word, Excel, PowerPoint, AOL, and other Internet designs
  • Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail and follow through
  • Creative individuals are encouraged to apply

New Media Interns will:

  • Work in a variety of social communities and message boards where they will post Mass Appeal Entertainment content as him or herself.
  • Search for new communities, blogs, and networks for Mass Appeal Entertainment to use to promote music as the library and catalog of talent goes into new and emerging genres.
  • Work with Management to promote artists and develop content for social networking and music websites.
  • Support and maintain the maintenance of social networking sites for artists. (including but not limited to: MySpace, facebook, imeem, beebo, hi5, blackplanet, etc)
  • Work with YouTube and other viral video websites to promote video content.
  • Track content placement on the Internet, taking screen shots, and building reports with statistical data using web based tools like alexa.com and tubemogul.com.

Creative
Graphic Design

Mass Appeal Entertainment is looking for Graphic Designers to work on a variety of projects including, but not limited to: album covers, CD labels, One-sheets, posters, flyers, online banners, ads, and innovative Marketing Material. We would really like to see some ‘out of the box’ ideas that can be distributed digitally by our New Media team. Our artists represent different genres and musical trends, and the Graphic Designer must be able to capture an artist’s musical personality in their design. We are always looking to build our content with innovation and passion. We want your work to be seen in as many places as possible, both in the digital and physical world. We are currently in a re-vamping stage and will need an abundance of content to create maximum awareness and exposure for our projects. You can and will work closely with New Media interns and Management who will be responsible for posting the creative content.The intern will receive credit for his/her experience, as well as, portfolio and resume enhancement. The Graphic Designers will work closely with the other interns to visualize and execute the most creative and effective strategies to portray the ideas of Mass Appeal Entertainment.Qualifications for this position include:

  • Prior graphic design experience
  • Excellent knowledge of Adobe Creative Suite, Photoshop, Illustrator, InDesign or equivalent such as Quark, or Quark Express
  • Excellent understanding and experience in branding: including what branding means and its importance to the recognition, credibility, and quality of an artist’s product
  • Ability to produce multiple drafts quickly and efficiently
  • Ability to take initiative and conduct current market research of trends in; design, music, fashion, and current label artists then incorporate research into designs that reflect each Artists’ style, music and branding
  • Improve and refine consistency of design themes and branding
  • Demonstrate ability to multi-task and consistently meet deadlines
  • Comprehend marketing strategy and offer design solutions that will help promote the Mass Appeal Entertainment’s Artist roster
  • Must be comfortable working independently and in a team setting with regards to accepting responsibility
  • Must have an outstanding capacity to pay attention to detail

Web Design:

Interns will be responsible for designing or re-designing Mass Appeal Entertainment’s internet presence on a variety of websites including social networking sites, individual artist websites, and creating innovative platforms to increase awareness of Mass Appeal Entertainment owned content. It will be important to integrate all aspects of Mass Appeal content, including Audio and Visual capabilities, preferably with interactive features. We would like to incorporate the graphic design and video aspects of Mass Appeal’s documentation into our web design projects.The intern will receive credit for his/her experience, as well as, portfolio and resume enhancement. The Web Designer will work closely with Graphic Designers and Management to display the content provided by Mass Appeal Entertainment.Qualifications for this position include:

  • Prior web design experience
  • HTML/Flash knowledge required
  • Willing to discuss equipment and program needs for this position.
  • An excellent understanding of (and experience in) branding: including what branding means and its importance to the recognition, credibility, and quality of an artist’s product.
  • Ability to produce fully functional results in a timely manner.
  • Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail.

Videographers/Editors:

Videographers will need to be at location with video equipment (your own or property of Mass Appeal) to collect footage pertaining to documenting an artists development and also the record labels development. The video footage will be used in an online video blogging system, as well as on DVD’s and Reels produced under Mass Appeal Entertainment.Video Editors (If different from above) will be responsible for manipulating and editing the video footage collected by the Videographers, and possibly working with the Videographers or Mass Appeal Entertainment Management to make sure the most effective shots are being executed. The video editor will also be responsible for compressing the footage to be uploaded as a video blog to document all record label progress. The interns will receive credit for his/her experience, as well as, portfolio and resume enhancement. The Videographer will work closely with the Video Editor to visualize and execute the most creative and effective video strategy to portray the ideas of Mass Appeal Entertainment.Qualifications for this position include:

  • Prior video capturing and/or editing experience required
  • Willing to discuss equipment and program needs for this position.
  • An excellent understanding of (and experience in) all video capturing elements including sound, lighting, and B-Roll footage
  • Knowledge of equipment and software is necessary
  • Ability to work effectively and efficiently AND to produce drafts in a timely manner.
  • Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail.

General Business Administration

Any interns that are not assigned to OR do not choose to be in a specific ‘department’ will be included in the General Business Administration (GBA). This means that the interns might handle some tasks from each department, as well as, handle any request from Management without a departmental classification. The General and Specific duties outlined in the beginning of this document cover the wide range of responsibilities that may be requested at any given time. It is also within the GBA that most of the interns will start their internships, and upon gaining further knowledge and developing their interests, they can easily transition to a specific department.

Intern of the Week!!

Mass Appeal Entertainment’s
Intern of the Week:

Mary Aldrich

Mary Mary quite contrary, how does your Internship go? With fresh ideas and many posts, you are proving how easy it is to steal the show! Mary was in interesting addition to the team since she is studying Business Administration with a Management major and African American Studies minor. She also attends Northeastern University and her efficiency and effectiveness seem to come naturally and we greatly appreciate her here. Mary is an absolute pleasure to have in the office and we are looking forward to seeing what ideas she will bring to the table!

  1. The first CD I ever bought was: Fugees – The Score
  2. The artist I admire the most is:I really admire Wyclef for his work with Haiti especially in light of the recent tragedy there
  3. I’m hoping this experience at MAE will: introduce me to the music industry and provide me with my first work experience in the field.
  4. My dream vacation would be: Relaxing in over-the-water bungalows in Bora Bora
  5. One album I could listen to constantly is: Ready to Die
  6. On my iPod you will find: Diverse mix from hip-hop and R&B to classic rock and soul
  7. My ideal job would be: A&R executive for a successful record label.
  8. When I’m not interning at MAE you can find me: At school or spending time with my family and friends
  9. My guilty pleasure song is: “Blame It” by Jamie Foxx – I think Autotune is best left to Zapp & Roger Troutman usually!
  10. 3 words that describe me are: loyal, driven, and independent.

IOTW opinion!

Hillary Gove: “We Are the World” – Untouchable?

If you happened to watch the opening ceremony of the Winter Olympics then you most likely caught the premiere of the remake of “We Are the World”. While some think that re-recording the 25 year old hit was the right idea with the right outcome, many think that it should have been left alone – or as Jay-Z put it, the original is simply “untouchable.”

I will admit that when I saw the video for the first time I thought the song had been completely butchered and absolutely agreed that the original should not have been touched. If you have ever listened to or have seen the original “We Are the Word”, what you hear and see are music legends and icons throughout the 7 minute video. So to say I was slightly disappointed and confused to see none other than Justin Bieber opening such an important song would be an understatement. I continued to watch uncomfortably as Miley Cyrus belted out a solo within seconds of a clear shot of Gladys Knight only singing in the chorus. The whole concept just seemed wrong.

However, after replaying the video a few times and really taking into account why it was re-recorded, I realized that the choice of participants was brilliant – they captured all ends of the spectrum, from newcomer Justin Bieber, to hip-hop sensations Lil’ Wayne and Snoop, to music legend Tony Bennett. We’re in a new generation of music and in order to appeal to all ages and a variety of genres, new approaches were necessary to ensure this project would be as successful as the original – hopefully raising a significant amount of money for Haiti. This was by far the best way to approach the challenge of even slightly measuring up to the success of the original version.

I definitely agree that there are some songs that have had an incredible impact, not only in the industry but also in society, and should not be touched, as nothing will ever compare to the original. Artistically and musically, WATW is certainly one of these songs, but for the purpose behind re-recording this song, I believe this was in fact the best outcome.

Hear From MAE Interns!

Zenova King: What’s Next?

This spring I’m interning with Mass Appeal Entertainment for a second time and I love it. I’m also interning for Hot 97 Boston, doing my best to learn as much as possible. With three months left before graduation I’m torn with mixed emotions. Excited and nervous about what my future has in store for me. Will I move back to the Bronx? Reside in Boston or take the leap to Los Angeles. Questions I haven’t answered but thought long about. I’ve learned to cope with the notion that all my plans might not follow through but I will do my best to make sure I make things happen for myself.

May 9th, 2010- graduation date

Another intern of the week!

Mass Appeal Entertainment’s
Intern of the Week:

Hillary Gove

Hillary Gove is not your typical intern and she isn’t our typical student intern either. She graduated from Husson College, has a full time job as a Marketing Coordinator for John Hancock and came to us looking for new media marketing experience in an exciting industry. From her recent ideas and accomplishments here, it appears that she is getting just that! She is creative, enjoys a challenge, works extremely well independently, as well as on a team, and handles her projects with the utmost professionalism. You know what they say about those quiet folks though… most likely there is a hidden side to them! From what I heard, Hillary is no different… I only hope this other side will join us in the office, out-loud someday

  1. On my iPod you will find: a lot of 90s and 80s, but you will find pretty much anything and everything
  2. My first concert ever was:1990 New Kids on the Block concert babyyyy
  3. The best part of interning at MAE is: The experience and exposure to the industry
  4. My dream job would be: Marketing within the entertainment/music industry
  5. One song I will never get sick of is: “Creep” TLC
  6. My ringtone is currently: “Shoop” Salt-n-Pepa
  7. 3 artists I would like to have drinks with: Britney Spears, Janet Jackson, Joey McIntyre
  8. If I could follow one tour it would be: Madonna “Who’s That Girl” 1987 world tour
  9. The song that describes my life in 2009 is: “Young Forever” Jay Z
  10. 3 words that describe me are: friendly, fun, sarcastic

Intern of the week!

Mass Appeal Entertainment’s
Intern of the Week:

Jennifer Maxson

Jen Maxson comes to MAE from Endicott College with worldly experience and global level interests. She has abstract thoughts and loves music so much it appears she cannot work without it playing in the background. She is like a tornado leaving a definite impression behind her. I am not sure if it is for inspiration or escape but when Jen isn’t designing traffic drivers, T-Shirts, or fan photos, she will most likely be cropping and harvesting her Facebook Farm!

  1. On my iPod you will find: M83, MGMT, Tom Petty, Passion Pit, Kings of Leon, anything besides jazz and latin music
  2. My first concert ever was:N’SYNC
  3. The best part of interning at MAE is: The experience and producing pieces I can add to my portfolio
  4. My dream job would be: Creating the designs for surfboards and owning my own boutique while living out in Southern California
  5. One song I will never get sick of is: We Own The Sky –M83
  6. My ringtone is currently:Something my friend Mike recorded onto my phone
  7. 3 artists I would like to have drinks with: I don’t know, any of the ones I’ve mentioned that are on my IPOD
  8. If I could follow one tour it would be: Kings of Leon
  9. The song that describes my life in 2009 is: Kids – MGMT
  10. 3 words that describe me are: free-spirited, fun-loving, artsy

MAE’s second Intern of the Week!

Mass Appeal Entertainment’s
Intern of the Week:

Austin Bryant

Austin Bryant has become more than just a new media marketing intern here at MAE. His duties beyond brainstorming and finding the best bargains on download cards now also include Director of Mass Appeal TV. He really knows how to bring out the best of people and has been known to be somewhat of a heartbreaker! He’s a good listener, he puts his best foot forward, and we have been blessed with his presence! Please become a fan of Austin’s Band ‘Beneath The Sheets’ on Facebook and purchase their new album “Go Easy… It’s My First” On iTunes

!

  1. On my iPod you will find: John Legend, Them Crooked Vultures, Jay-Z, Damien Marley, Ben Harper, Between The Buried & Me, Fall Out Boy, Brad Mehldau and everything in between.
  2. My first concert ever was: Oz fest 98 baby!
  3. The best part of interning at MAE is: The hands on experiences and the ability to adapt the tasks to each individual’s interests.
  4. My dream job would be: Getting Beneath The Sheets on the road or….. owning my own dream company.
  5. One song I will never get sick of is: Babe I’m Gonna Leave You – Led Zeppelin!
  6. My ringtone is currently:Marimba sounds stock on my Iphone! Hey it’s new!
  7. 3 artists I would like to have drinks with: Ben Harper, John Legend, and Fergie.
  8. If I could follow one tour it would be: Dave Matthews Band
  9. The song that describes my life in 2009 is: Communication Breakdown- Zeppelin
  10. 3 words that describe me are: Passionate, Motivated, and result-oriented.

Meet our latest Intern of the week!

Mass Appeal Entertainment’s
Intern of the Week:

Carrie Klestinec

Carrie Klestinec took the traditional yet unexpected route to Mass Appeal Entertainment by sending her resume, cover letter, and branded material via snail mail. Her creative approach, willingness and ability to go above and beyond, along with her attention to detail make her an amazing addition to the team. Carrie brings her NY accent but her warm and open spirit to work every day and we couldn’t be happier to have her! She is not only a contributing member of the team, but a diehard Bleek Fan as well, and for this we love her!

  1. On my iPod you will find: Empire State of Mind – Jay-Z + Alicia Keys, Forever Young – Bob Dylan, My Wish – Rascal Flatts
  2. My first concert ever was: Spice Girls 1995
  3. The best part of interning at MAE is: Would have to be the awesome people you get to learn from and interact with on a daily basis.
  4. My dream job would be: To be an elementary school teacher and help children see their potential as artists.
  5. One song I will never get sick of is: “I believe I Can Fly” R Kelly
  6. My ringtone is currently:the jazz musician instrumental tune
  7. 3 artists I would like to have drinks with: Mary J Blige, Jay Z and Jadakiss
  8. If I could follow one tour it would be: The Roots
  9. The song that describes my life in 2009 is: “If today Was Your Last Day” Nickelback
  10. 3 words that describe me are: Energetic, hard worker and creative

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