Posts Tagged ‘Web 2.0’

Web Design Internship

Web Design Internship
Intern will be responsible for the development and design of Mass Appeal Entertainment’s Official Website. All content will be provided, along with a detailed outline of desired and necessary elements. This website will be promoted heavily across a variety of social networking sites, artist websites, and is a great addition to an enthusiastic student or career changing individual’s portfolio!
It will be important to integrate all aspects of Mass Appeal content, including Audio and Visual capabilities, preferably with interactive features. We are looking to create a site that is visually appealing, fully functional, and accessible via a mobile device. Flash is not necessary. We would like to incorporate the graphic design and video aspects of Mass Appeal’s documentation into our web design projects.
The intern will receive credit for his/her experience, as well as, portfolio and resume enhancement. The Web Designer will work closely with Graphic Designers and Management to display the content provided by Mass Appeal Entertainment.
Qualifications for this position include:
• Prior web design experience
• Passion and strong interest in web design is necessary
• HTML/Web Editing Software/Photoshop/Dreamweaver knowledge required
• Flash Knowledge appreciated but not required
• Willing to discuss equipment and program needs for this position.
• An excellent understanding of (and experience in) branding: including what branding means and its importance to the recognition, credibility, and quality of an artist’s product.
• Ability to produce fully functional results in a timely manner.
• Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail.

Compensation Information:
The actual internship is unpaid.

About Mass Appeal Entertainment
Mass Appeal Entertainment is owned and operated by Producer/CEO Marcus “DL” Siskind (Backstreet Boys, Lauryn Hill, Queen Latifah, etc…). Mass Appeal Entertainment is a Boston, MA based company with a multitude of artists currently signed from various musical genres. In June 2008, Mass Appeal Entertainment entered into an exclusive, multi-year venture with E1 (Formerly KOCH) Entertainment. E1 (Formerly KOCH) Entertainment has the largest number of billboard-charting titles in the independent sector, and are the leading and fastest growing independent music company in the United States.

Mass Appeal Entertainment also has divisions in Publishing and Production, including Mass Appeal Music Publishing and Shakertown Music, a joint venture with Sony/ATV Publishing. The Production entity has a full staff of producers and writers, creating music and songs for a variety of Major and Independent Artists, Films, TV, and Commercials. Mass Appeal Entertainment also has a division in Recording. Blue Jay Recording in Carlisle, MA is a world class recording studio (

Following the Winter release of “Eye Legacy” from the late great Lisa “Left Eye” Lopes, as well as previous projects from Young Buck and the Save The Last Dance 2 Soundtrack, Mass Appeal is gearing up for other forthcoming, highly-anticipated albums by artists such as the legendary Lisa Lisa (from Lisa Lisa and the Cult Jam), Singer/Songwriter Ryan Toby (formerly of City High), and Cape Verdean Singer Suzanna Lubrano.
Application Process
To apply for this Web Design internship with Mass Appeal Entertainment, please send a resume with portfolio (including at least one URL for a site that shows your editing, developing, or design skills), and a cover letter to Rochelle Goldsmith. Once you email your material, we will schedule you for an interview (either individually or in a group) – we will then call you once we make a decision. This is a great internship in a competitive industry so we must be firm in our selection process. However we do invite anyone who is seriously interested to put their best foot forward and apply!

The cover letter should include the following:
What are your career goals and how would this internship help you achieve them?
What do you hope to gain from this internship?
What kind of coursework and/or experience do you have that would make you a valuable intern?
In what areas are you most interested in attaining experience through this internship?

Final Words
Our goal is to create a position for you in which both sides benefit equally from your time. We are confident that with hard work and professionalism you will find this internship to be useful. If at any time you feel there is something we could do differently to better our internship program, please let us know. And remember, have fun!!!


Rochelle Goldsmith
(646) 290-8256


Have we killed music 2.0?

Back in March 2007: The Copyright Royalty Board set a schedule of rates for webcasting of music (also known as MP3 Streaming) for 2006 through 2010.

Before March 2007, webcasters had to pay a flat per station/channel fee to the CRB and then give %12 of their profits to SoundExchange, a royalty collection organization.

Under the system imposed in 2007, websites have to pay a $500 flat fee in addition to established per-play/per-listener fees. Webcasters had to pay any fees that would have applied in 2006, with fees increasing going to 2010.

Royalty rates are set to increase up through 2010

Royalty rates are set to increase up through 2010

This week, August 2008: Pandora Internet Radio has announced that they may be forced to shut down. Currently, royalties account for 70% of Pandora’s $25 million dollars in revenue: that’s $17.5 million dollars in royalties from one website. With the rate increases set to increase in 2009, Pandora’s remaining profit would be used to pay royalties.

In 2007, when the CRB imposed the new fee structure, NPR (National Public Radio) fought the increase, filing for a rehearing. The CRB responded that there wasn’t enough evidence to support changing the fee structure.

As Pandora’s founder Tim Westergren in the Washington Post points out, traditional radio doesn’t pay royalties per play—there is no way to track how many people hear a broadcast. Satellite radio pays 6-7% of its revenues to the Copyright Royalty Board—1.6 cents per hour. Internet radio pays per listener, 2.91 cents per hour. With millions of internet radio listeners, royalties for Pandora could be in the tens of thousands of dollars per hour.

Pandora Internet Radio-- which uses the innovative Music Genome Project software-- may have to close down.

Pandora Internet Radio-- which uses the innovative Music Genome Project software-- may have to close down.

Pandora is already looking into adding advertisements between songs in order to supplement revenue. Many smaller internet radio stations have already had to shut down, with royalties accounting for 100-300% of their revenue. MP3 Streaming Mixtape site “” has been temperarily closed by the RIAA for not paying royalties, and some speculate this closure could be permanent. Is this the death of “Music 2.0”—web services designed to let users share and discover new music? has been temporarily shuttered by the RIAA has already been temporarily shuttered by the RIAA

Ultimately, this system is destructive for everyone. Without web streaming, listeners will resort to getting new music through illegal downloads, which is exactly what the RIAA and CRB are trying to avoid.

The royalty system is even worse for new and undiscovered artists. Pandora has helped many users discover new artists through its “Music Genome” software, providing priceless exposure to otherwise underground artists. From an artist’s perspective, the promotional value of services like Pandora or is far greater than any royalties the service would provide.

The only way to save Music 2.0 is through the government—the Copyright Royalty Board is controlled by Congress—so send an email to your congressman: asking them to reevaluate the Copyright Royalty Board’s March 2007 Ruling.