Posts Tagged ‘media’

Intern of the Week!

Mass Appeal Entertainment’s
Intern of the Week:

Courtney Fangmann

Courtney comes to Mass Appeal via Berklee College of Music…. A world renowned music school that encourages hands on learning and pushes their students to be the best they can be. Courtney brings to Mass Appeal an unparalleled enthusiasm both for what she is learning and experiencing as an MP & E major and for life in general. Courtney’s personality shines through in all that she does and if you ask her even about her last haircut, you’ll see even her stylist thought so! Courtney has been doing a great job covering the posts and updates from Mass Appeal Entertainment each Thursday and Friday. She is definitely pairing her love of music with her interest in the business of music. There’s no doubt that Courtney gives her all to what she loves and I am sure because of this, she will be happy and successful.

  1. My favorite album of 2009 was: Bring Gary Go’s self-titled record = AMAZING.
  2. The best concert I have ever been to is: MuteMath ft. As Tall as Lions (if you ever have a chance to see them live DO IT!)
  3. On my iPod you will find: lots of R&B/Hip-Hop/Rock/Gospel/Soca/Dancehall/Regae…pretty much everything.
  4. My guilty pleasure song: Ke$ha “Tik Tok”, Miley Cyrus “Party in the USA”, anything Taylor Swift….they’re so damn catchy!
  5. I’m hoping this experience at MAE will: Give me more experience with New Media Marketing and mold me into a marketing machine!
  6. My ringtone is currently: “Last Word” A.I. Music Group
  7. My dream vacation would be: Escaping to a hut over the water in Fiji or Tahiti…I need the beach!
  8. When I’m not interning at MAE you can find me: In the studio working with my production company, A.I. Music Group LLC! Chea!
  9. My ideal job would be: Freelance Production and Engineering for high-profile clientele!
  10. 3 words that describe me are: confident, motivated, spontaneous

Another intern of the week!

Mass Appeal Entertainment’s
Intern of the Week:

Hillary Gove

Hillary Gove is not your typical intern and she isn’t our typical student intern either. She graduated from Husson College, has a full time job as a Marketing Coordinator for John Hancock and came to us looking for new media marketing experience in an exciting industry. From her recent ideas and accomplishments here, it appears that she is getting just that! She is creative, enjoys a challenge, works extremely well independently, as well as on a team, and handles her projects with the utmost professionalism. You know what they say about those quiet folks though… most likely there is a hidden side to them! From what I heard, Hillary is no different… I only hope this other side will join us in the office, out-loud someday

  1. On my iPod you will find: a lot of 90s and 80s, but you will find pretty much anything and everything
  2. My first concert ever was:1990 New Kids on the Block concert babyyyy
  3. The best part of interning at MAE is: The experience and exposure to the industry
  4. My dream job would be: Marketing within the entertainment/music industry
  5. One song I will never get sick of is: “Creep” TLC
  6. My ringtone is currently: “Shoop” Salt-n-Pepa
  7. 3 artists I would like to have drinks with: Britney Spears, Janet Jackson, Joey McIntyre
  8. If I could follow one tour it would be: Madonna “Who’s That Girl” 1987 world tour
  9. The song that describes my life in 2009 is: “Young Forever” Jay Z
  10. 3 words that describe me are: friendly, fun, sarcastic

Meet the latest intern MAE is highlighting this week!

Mass Appeal Entertainment’s
Intern of the Week:

Natasha Arguete

Natasha Arguete is a worldly young woman currently attending Berklee College of Music. She speaks 5 languages and her voice travels quite far, as Natasha is Turkish but grew up in Mexico City. She is a little crazier than “normal” people and will either have the entire office laughing or she is laughing enough for the entire office. Generally speaking, her enthusiasm is unparalleled and she is so positive about life, that she was a gift herself for Halloween this year! You must beware of the sneaky side to Natasha who likes to take candid photos of the other team members and post them on Facebook!

  1. On my iPod you will find: Lady GaGa, Paramore, Muse, Norah Jones, Anita O’Day, John Mayer, Alicia Keys, Aerosmith, Juan Luis Guerra, Alejandro Sanz, etc…
  2. My first concert ever was: Mana (a Mexican rock band)
  3. The best part of interning at MAE is: team work!!
  4. My dream job would be:International tour manager!!!
  5. One song I will never get sick of is: Alejandro Sanz “Corazon Partido”
  6. My ringtone is currently: old phone ring already existing on my iPhone
  7. 3 artists I would like to have drinks with:Lenny Kravitz, Justin Timberlake, Madonna
  8. If I could follow one tour it would be: any MJ tour
  9. The song that describes my life in 2009 is: Muse “Supermassive Blackhole” or any Lady Gaga for the second half of the year
  10. 3 words that describe me are: Funny, loyal, caring

A Week With Mass Appeal!!

This Week At Mass Appeal Entertainment!!

Follow Friday
Its Feedback Friday everybody! Mass Appeal Entertainment and Memphis Bleek wanna know, what’s your favorite Bleek lyric? #speaktobleek on Twitter!

Throw Back Thursday

Memphis Bleek
Memphis Bleek “My Hood To Your Hood” ft Beanie Sigel by Memphis Bleek

Memphis Bleek “N.O.W.” ft Da Ranjahz by Memphis Bleek

Memphis Bleek “We Get Low” by Memphis Bleek

80’s Fashion Flare!!!Lisa Lisa Contest Deadline Is 10.19!
Are you a Lisa Lisa fan living in Phoenix? Click here to win tickets for the concert!!
Mixtape Monday With Bleek!

Click the link to check out the Feed the Streets Part 3 mixtape“Pain in Da Ass”


Be sure to submit your 32-bars to our Rap Contest! Rules can be found on Bleek’s Facebook or Myspace pages!

Amazon Music Stores

Head over to and check out Suzanna Lubrano’s Music Store!! Watch her music video for “Festa Mascarado”! While you’re there pre-order Suzanna Lubrano’s album “Festa Mascarado”, available August 11, 2009!

Lisa Lisa’s new album, “Life ‘N Love” is AVAILABLE NOW! Check out Lisa Lisa’s Amazon Music Store to hear the songs from “Life ‘N Love”, purchase MP3’s, watch some awesome music videos & more!

Lisa Lisa Appearances

Lisa Lisa will be making numerous appearances next week to promote her album “Life ‘N Love”. Fans can get their copy and be apart of the celebration!

Life ‘N Love is AVAILABLE in stores & on iTunes JULY 14, 2009!!

Good Day New York

On July 13, 2009 at 9:50am Lisa Lisa will perform
“Can’t Wait”, the iTunes exclusive track
produced by Clinton Sparks, on Good Day New

Good Day New York is a good morning news and
features show that airs on WNYW, FOX Channel
5 in New York City. Good Day New York airs
from 5am-9am weekdays.

Not in the New York area? Good Day New York
can be watched live from anywhere, and
available on FOX Channel 5 in the New York
and New Jersey area.

Click below to watch it LIVE online!!

People Magazine

Lisa Lisa will be featured in this weeks
People Magazine!! Lisa Lisa will appear in a
Q&A, Lifestyle and Music feature!! People
Magazine is expected to hit newsstands July 10, 2009!! Get it while it’s hot!

On July 14th, Lisa Lisa will be featured in a video
piece on! Be sure to check that out!!

Lisa Lisa on CW 11
Lisa Lisa is expected to perform on CW 11 on Wednesday, July 15, 2009! More information will be available soon!

Lisa Lisa Meet & Greet in NYC

Pick up your copy of “Life ‘N Love” on July 14th and head over to Borders at Columbus Circle in New York City on July 18, 2009.

Lisa Lisa will be signing copies of her album “Life ‘N Love” at 5pm!

Web Design Internship

Web Design Internship
Intern will be responsible for the development and design of Mass Appeal Entertainment’s Official Website. All content will be provided, along with a detailed outline of desired and necessary elements. This website will be promoted heavily across a variety of social networking sites, artist websites, and is a great addition to an enthusiastic student or career changing individual’s portfolio!
It will be important to integrate all aspects of Mass Appeal content, including Audio and Visual capabilities, preferably with interactive features. We are looking to create a site that is visually appealing, fully functional, and accessible via a mobile device. Flash is not necessary. We would like to incorporate the graphic design and video aspects of Mass Appeal’s documentation into our web design projects.
The intern will receive credit for his/her experience, as well as, portfolio and resume enhancement. The Web Designer will work closely with Graphic Designers and Management to display the content provided by Mass Appeal Entertainment.
Qualifications for this position include:
• Prior web design experience
• Passion and strong interest in web design is necessary
• HTML/Web Editing Software/Photoshop/Dreamweaver knowledge required
• Flash Knowledge appreciated but not required
• Willing to discuss equipment and program needs for this position.
• An excellent understanding of (and experience in) branding: including what branding means and its importance to the recognition, credibility, and quality of an artist’s product.
• Ability to produce fully functional results in a timely manner.
• Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail.

Compensation Information:
The actual internship is unpaid.

About Mass Appeal Entertainment
Mass Appeal Entertainment is owned and operated by Producer/CEO Marcus “DL” Siskind (Backstreet Boys, Lauryn Hill, Queen Latifah, etc…). Mass Appeal Entertainment is a Boston, MA based company with a multitude of artists currently signed from various musical genres. In June 2008, Mass Appeal Entertainment entered into an exclusive, multi-year venture with E1 (Formerly KOCH) Entertainment. E1 (Formerly KOCH) Entertainment has the largest number of billboard-charting titles in the independent sector, and are the leading and fastest growing independent music company in the United States.

Mass Appeal Entertainment also has divisions in Publishing and Production, including Mass Appeal Music Publishing and Shakertown Music, a joint venture with Sony/ATV Publishing. The Production entity has a full staff of producers and writers, creating music and songs for a variety of Major and Independent Artists, Films, TV, and Commercials. Mass Appeal Entertainment also has a division in Recording. Blue Jay Recording in Carlisle, MA is a world class recording studio (

Following the Winter release of “Eye Legacy” from the late great Lisa “Left Eye” Lopes, as well as previous projects from Young Buck and the Save The Last Dance 2 Soundtrack, Mass Appeal is gearing up for other forthcoming, highly-anticipated albums by artists such as the legendary Lisa Lisa (from Lisa Lisa and the Cult Jam), Singer/Songwriter Ryan Toby (formerly of City High), and Cape Verdean Singer Suzanna Lubrano.
Application Process
To apply for this Web Design internship with Mass Appeal Entertainment, please send a resume with portfolio (including at least one URL for a site that shows your editing, developing, or design skills), and a cover letter to Rochelle Goldsmith. Once you email your material, we will schedule you for an interview (either individually or in a group) – we will then call you once we make a decision. This is a great internship in a competitive industry so we must be firm in our selection process. However we do invite anyone who is seriously interested to put their best foot forward and apply!

The cover letter should include the following:
What are your career goals and how would this internship help you achieve them?
What do you hope to gain from this internship?
What kind of coursework and/or experience do you have that would make you a valuable intern?
In what areas are you most interested in attaining experience through this internship?

Final Words
Our goal is to create a position for you in which both sides benefit equally from your time. We are confident that with hard work and professionalism you will find this internship to be useful. If at any time you feel there is something we could do differently to better our internship program, please let us know. And remember, have fun!!!


Rochelle Goldsmith
(646) 290-8256

We are looking for New Media Interns!

General Campaign Assistance with a large focus on New Media Marketing

Marketing Interns will sit down with Management to learn about the different Mass Appeal Entertainment Artists and Projects and brainstorm innovative and creative ways to effectively expose the product to the public. This will include reviewing grassroots and viral marketing techniques, print, and new media outlets. We are seeking smart, motivated, computer savvy, music-loving individuals to handle our street marketing and promotions, New Media strategies, focus groups, product testing, and event marketing.

Interns will become a vital part of the online music marketing process by implementing marketing plan initiatives and creating awareness campaigns for a number of Mass Appeal Entertainment artists and brands. They will also be given a chance to preview and express views on some of the latest releases.

Interns will be briefed on the techniques necessary in the New Media, Grassroots, and Viral Marketing elements of Mass Appeal Entertainment’s General Marketing Campaign. They will be provided with a detailed Initiative guide with lists of key websites, including but not limited to: social networking sites, music and culture sites, Artist fan sites, message boards/forums, and content hosted sites.

The Marketing interns must be able to identify, assess, and build relationships with new social networking, general music, and lifestyle websites. These great contacts will be acquired by the interns, and will therefore be available to them future projects.

The Marketing Interns and New Media team will be responsible for seeding the digital content received by the Graphic Design interns and distributing it through the web.  

New Media:

The intern will receive credit for his/her experience, as well as, extensive knowledge in addressing the target markets for specific projects throughout the world wide web, the knowledge of various technology/social networking sites, and the ability to provide substantial feedback on the quality of Mass Appeal Entertainment’s projects . The New Media Interns will work closely with the Marketing Campaign and Creative interns to spread visually creative content on various websites designed to increase Mass Appeal Entertainment’s Artists exposure.

Qualifications for this position include:

·         A love of music and entertainment

·         Strong interest and at least basic knowledge of Marketing, Advertising, and Publicity

·         Must be a strong writer with excellent spelling and grammar

·         Must be proficient in Word, Excel, PowerPoint, AOL, and other Internet designs

·         Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail and follow through

·         Creative individuals are encouraged to apply

New Media Interns will:

·         Work in a variety of social communities and message boards where they will post Mass Appeal Entertainment content as him or herself.

·         Search for new communities, blogs, and networks for Mass Appeal Entertainment to use to promote music as the library and catalog of talent goes into new and emerging genres.

·         Work with Management to promote artists and develop content for social networking and music websites.

·         Support and maintain the maintenance of social networking sites for artists. (including but not limited to: MySpace, facebook, imeem, beebo, hi5, blackplanet, etc)

·         Work with YouTube and other viral video websites to promote video content.

·         Track content placement on the Internet, taking screen shots, and building reports with statistical data using web based tools like and


Compensation Information

The actual internship is unpaid. The fringe benefits are also priceless (meeting artists/celebrities, possibility of travel, firsthand knowledge of the inner workings of an independent label with major distribution, networking, and entrance to events/parties).


We are looking to have our interns in the office, working on a regular schedule, as it will be easier to transfer content and edit the projects. We are flexible and are committed to working around our interns work and school schedules, however, it is also important that the interns fulfill their required hours as outlined by their College/University. We expect a minimum of 2+ half days, or 1 full day, depending on what an interns’ required commitment includes, what their schedules will allow, or what they want to contribute.


Our office hours are from 11:00 to 7:00 (sometimes extended), Monday through Friday. The current internship start time is 12PM, although once the program is more established, we will plan to have an ‘Opener’ shift. This shift can start as early as 9AM.

Deadline Dates

We currently accept interns on a rolling basis until we fill all of our positions. However, general breakdowns are as follows:


Winter/Spring: January – June (Interviews previous September through December)

Spring/Summer: May – September (Interviews previous March through May)

Fall: August/September – December (Interviews previous June through September)

Application Process

To apply for an internship with Mass Appeal Entertainment, please send a resume (and/or a portfolio) and cover letter to Rochelle Goldsmith (  Once you email your material, we will schedule you for an interview (either individually or in a group) – we will then call you once we make a decision. This is a great internship in a competitive industry so we must be firm in our selection process. However we do invite anyone who is seriously interested to put their best foot forward and apply!



The cover letter should include the following:

Why you want to intern with Mass Appeal?

What you think you can gain from a Mass Appeal internship?

What you think you can bring to Mass Appeal?